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February 28, 2021 | #BeAlpha

#BeAlpha Live Online

The mission of our #BeAlpha events has always been opening up access to the best. The best gear, the best creators, the best knowledge, the best community.

In our first #BeAlpha online event of 2021, we’ll bring you a wealth of knowledge and inspiration from some of the best creators around, via classes and live Q&A sessions.

And to make it even more special, we’ll have exclusive content shot with the latest Alpha cameras, the Xperia Pro, and much more. We’ll even have a few surprises along the way.

As always, our Alpha community will be ready to connect and share ideas, and the Sony team will be present to answer any and all questions from curious creators. Register, save the date, and see you there!
When: Feb. 28 11:20 AM EST / 8:20 AM PST
Where: Online
Price: FREE
Workshops
All #BeAlpha Live Online workshops are open attendance - once you register for the event no additional pre-workshop registration is required.
  • Living The Alpha 1 Life

    11:30 AM EST / 8:30 AM PST
    Presented By: Andy Mann

    Sony Artisan of Imagery and Nat Geo photographer Andy Mann has won awards for his extraordinary underwater work. After extensively working with the Alpha 1 both under water and above ground, Andy will join us live to take us through some of his experiences with the Alpha 1 and share some fun stories from his shoots.

  • Creativity On The Move: How To Make The Most Of What’s In Your Pocket

    12:00 PM EST / 9:00 AM PST
    Presented By: Eric Rubens

    Alpha Collective member Eric Rubens discusses photography and videography while on the move: on a boat, during road trip, while hiking a mountain and more. Learn how Xperia can be a useful creative tool in these dynamic environments.

  • Sunshine & Blizzards With The FX3

    12:30 PM EST / 9:30 AM PST
    Presented By: Michael Rubenstein

    Sony Artisan of Imagery Michael Rubenstein will talk about his creative experiences with the FX3 cinema camera line and the 35mm 1.4 G-Master lens. He put this combo through its paces at the Bergen County Horse Rescue during a blizzard and made a short film about a writer in his secluded Catskills cabin. Live Q&A to follow with Michael Rubenstein.

  • Sports Photography: From Grassroots To Pros

    1:00 PM EST / 10:00 AM PST
    Presented By: Jean Fruth

    What goes into making an iconic picture? Whether you are shooting the World Series or a Little League game, the goal remains the same: to make startling, memorable images. Sony Artisan Jean Fruth will share her story on how she got started shooting professionally and will give insights on what constitutes a great picture and how to shoot one. The class will focus on prepping for your shoot, assembling the right gear, choosing the right point of view, and editing your work for impact.

  • Mylo

    2:00 PM EST / 11:00 AM PST
    Presented By: Chris Burkard

    Watch never before seen behind-the-scenes footage from the making of "Mylo", a film by Chris Burkard shot on the Alpha 1. The film offers a short glimpse into the life of Navajo photographer Mylo Fowler who uses his work as a voice to inspire and protect his Native American heritage through capturing the landscapes, people and wildlife of his youth. Through his humanitarian work and creativity, Mylo serves as a voice of what it means to be a Dine’ artist. Live Q&A to follow with Chris Burkard.

  • One Project, Three Devices: Integrating The Alpha, FX3, And Xperia In A Single Shoot

    3:00 PM EST / 12:00 PM PST
    Presented By: Miguel Quiles

    Sony Artisan of Imagery Miguel Quiles is a versatile shooter who loves great tech. As the owner of Alpha, FX3, and Xperia cameras, he has integrated these devices in many shoots. But while the multi-device shoot is an exciting one, it's also a complex process to master to ensure continuity, consistency, and seamless content creation. Live Q&A with Miguel to follow the class.

  • A Wedding Journey: Photographing the Moments that Matter

    4:00 PM EST / 1:00 PM PST
    Presented By: Jose Villa

    Jose Villa is one of the most acclaimed and influential wedding photographers in the world. Join Jose as he provides an intimate look at his work, his passion, his approach to the critical photographic points of a wedding day, and an overall peak into his mind and the world through his eyes.

  • Xperia Pro Hands-On

    5:00 PM EST / 2:00 PM PST
    Presented By: Tarek "TK" Bay

    Join us for a LIVE in-depth look at the Xperia PRO with tech reviewer and creator, TK Bay. Attendees will learn how to broadcast and share content quickly and easily. Bring all of your questions about Xperia PRO to this interactive session.

  • The Art Of 8K

    7:00 PM EST / 3:00 PM PST
    Presented By: Andrew "Drew" Geraci

    Sony Artisan Drew Geraci (Netflix, HBO, Showtime) will share the art of filming in mesmerizing 8k resolution and how it can benefit your 4k productions and beyond. Drew will detail how to shoot more meaningful compositions while utilizing ultra-high resolution footage that will allow you to recompose, restyle, and create multiple scenes from a single clip in post. You'll also learn the best techniques to process live-action 8k footage inside of NLEs, like Davinci Resolve and Adobe Premiere Pro, and what you can do to speed up your workflow.

  • Creativity Chat

    7:00 PM EST / 4:00 PM PST
    with Joshua Kissi, Andy Mann, and Brooke Shaden

    Join famed creators Joshua Kissi, Andy Mann, and Brooke Shaden for a discussion on a wide range of topics, starting with the exciting new Alpha 1, their creative philosophies, and how artists are at their peak when they can mix talent with a strong set of tools to attain their visions.

Living The Alpha 1 Life

11:30 AM EST / 8:30 AM PST
Presented By: Andy Mann

Sony Artisan of Imagery and Nat Geo photographer Andy Mann has won awards for his extraordinary underwater work. After extensively working with the Alpha 1 both under water and above ground, Andy will join us live to take us through some of his experiences with the Alpha 1 and share some fun stories from his shoots.

Creativity On The Move: How To Make The Most Of What’s In Your Pocket

12:00 PM EST / 9:00 AM PST
Presented By: Eric Rubens

Alpha Collective member Eric Rubens discusses photography and videography while on the move: on a boat, during road trip, while hiking a mountain and more. Learn how Xperia can be a useful creative tool in these dynamic environments.

Sunshine & Blizzards With The FX3

12:30 PM EST / 9:30 AM PST
Presented By: Michael Rubenstein

Sony Artisan of Imagery Michael Rubenstein will talk about his creative experiences with the FX3 cinema camera line and the 35mm 1.4 G-Master lens. He put this combo through its paces at the Bergen County Horse Rescue during a blizzard and made a short film about a writer in his secluded Catskills cabin. Live Q&A to follow with Michael Rubenstein.

Sports Photography: From Grassroots To Pros

1:00 PM EST / 10:00 AM PST
Presented By: Jean Fruth

What goes into making an iconic picture? Whether you are shooting the World Series or a Little League game, the goal remains the same: to make startling, memorable images. Sony Artisan Jean Fruth will share her story on how she got started shooting professionally and will give insights on what constitutes a great picture and how to shoot one. The class will focus on prepping for your shoot, assembling the right gear, choosing the right point of view, and editing your work for impact.

Mylo

2:00 PM EST / 11:00 AM PST
Presented By: Chris Burkard

Watch never before seen behind-the-scenes footage from the making of "Mylo", a film by Chris Burkard shot on the Alpha 1. The film offers a short glimpse into the life of Navajo photographer Mylo Fowler who uses his work as a voice to inspire and protect his Native American heritage through capturing the landscapes, people and wildlife of his youth. Through his humanitarian work and creativity, Mylo serves as a voice of what it means to be a Dine’ artist. Live Q&A to follow with Chris Burkard.

One Project, Three Devices: Integrating The Alpha, FX3, And Xperia In A Single Shoot

3:00 PM EST / 12:00 PM PST
Presented By: Miguel Quiles

Sony Artisan of Imagery Miguel Quiles is a versatile shooter who loves great tech. As the owner of Alpha, FX3, and Xperia cameras, he has integrated these devices in many shoots. But while the multi-device shoot is an exciting one, it's also a complex process to master to ensure continuity, consistency, and seamless content creation. Live Q&A with Miguel to follow the class.

A Wedding Journey: Photographing the Moments that Matter

4:00 PM EST / 1:00 PM PST
Presented By: Jose Villa

Jose Villa is one of the most acclaimed and influential wedding photographers in the world. Join Jose as he provides an intimate look at his work, his passion, his approach to the critical photographic points of a wedding day, and an overall peak into his mind and the world through his eyes.

Xperia Pro Hands-On

5:00 PM EST / 2:00 PM PST
Presented By: Tarek "TK" Bay

Join us for a LIVE in-depth look at the Xperia PRO with tech reviewer and creator, TK Bay. Attendees will learn how to broadcast and share content quickly and easily. Bring all of your questions about Xperia PRO to this interactive session.

The Art Of 8K

7:00 PM EST / 3:00 PM PST
Presented By: Andrew "Drew" Geraci

Sony Artisan Drew Geraci (Netflix, HBO, Showtime) will share the art of filming in mesmerizing 8k resolution and how it can benefit your 4k productions and beyond. Drew will detail how to shoot more meaningful compositions while utilizing ultra-high resolution footage that will allow you to recompose, restyle, and create multiple scenes from a single clip in post. You'll also learn the best techniques to process live-action 8k footage inside of NLEs, like Davinci Resolve and Adobe Premiere Pro, and what you can do to speed up your workflow.

Creativity Chat

7:00 PM EST / 4:00 PM PST
with Joshua Kissi, Andy Mann, and Brooke Shaden

Join famed creators Joshua Kissi, Andy Mann, and Brooke Shaden for a discussion on a wide range of topics, starting with the exciting new Alpha 1, their creative philosophies, and how artists are at their peak when they can mix talent with a strong set of tools to attain their visions.

Live Shoots
All #BeAlpha Live Online workshops are open attendance - once you register for the event no additional pre-workshop registration is required.
  • Creative Lighting Techniques With Alpha 1

    12:00 PM EST / 9:00 AM PST
    Presented By: Scott Robert Lim

    Sony Artisan of Imagery Scott Robert Lim will provide a live demonstration of his professional portraiture techniques, distilled into easy to understand concepts. These lighting fundamentals, once mastered, can spark new ideas that can expand your signature style and produce some surprising results.

  • A Little Light, A Lot Of Drama

    1:00 PM EST / 10:00 AM PST
    Presented By: Kesha Lambert

    Sony Artisan of Imagery and Wedding Pro Kesha Lambert knows that many times all it takes is a single light source or a kiss of light to make a dramatic portrait. In this studio live shoot she will share some of her favorite ways to create a dramatic portrait using a simple approach to art direction and lighting.

  • Conceptual Still Life

    3:00 PM EST / 12:00 PM PST
    Presented By: Brooke Shaden

    Sony Artisan of Imagery and Fine Artist Brooke Shaden will create a set using a table and props to make a painterly still life scene, and then will pose with the scene to turn the image into a conceptual self-portrait. The end product will mimic a classic painting. In this live shoot from her home studio, Brooke will share how resolution paired with a well-constructed image is vital in creating fine art prints.

  • Studio Portraits With The Alpha 1

    5:00 PM EST / 2:00 PM PST
    Presented By: Miguel Quiles

    Sony Artisan Miguel Quiles is well-known for his striking portraiture style and techniques. Join him in his personal studio on this live shoot to learn more about how he shoots his style of headshots and portraits, using the brand new Alpha 1.

Creative Lighting Techniques With Alpha 1

12:00 PM EST / 9:00 AM PST
Presented By: Scott Robert Lim

Sony Artisan of Imagery Scott Robert Lim will provide a live demonstration of his professional portraiture techniques, distilled into easy to understand concepts. These lighting fundamentals, once mastered, can spark new ideas that can expand your signature style and produce some surprising results.

A Little Light, A Lot Of Drama

1:00 PM EST / 10:00 AM PST
Presented By: Kesha Lambert

Sony Artisan of Imagery and Wedding Pro Kesha Lambert knows that many times all it takes is a single light source or a kiss of light to make a dramatic portrait. In this studio live shoot she will share some of her favorite ways to create a dramatic portrait using a simple approach to art direction and lighting.

Conceptual Still Life

3:00 PM EST / 12:00 PM PST
Presented By: Brooke Shaden

Sony Artisan of Imagery and Fine Artist Brooke Shaden will create a set using a table and props to make a painterly still life scene, and then will pose with the scene to turn the image into a conceptual self-portrait. The end product will mimic a classic painting. In this live shoot from her home studio, Brooke will share how resolution paired with a well-constructed image is vital in creating fine art prints.

Studio Portraits With The Alpha 1

5:00 PM EST / 2:00 PM PST
Presented By: Miguel Quiles

Sony Artisan Miguel Quiles is well-known for his striking portraiture style and techniques. Join him in his personal studio on this live shoot to learn more about how he shoots his style of headshots and portraits, using the brand new Alpha 1.

PRESENTERS
portrait of Tarek
Tarek "TK" Bay
Tech Reviewer / Creator
portrait of Chris Burkard
Chris Burkard
Photographer, Filmmaker, Author, Sony Artisan Of Imagery
portrait of Jean Fruth
Jean Fruth
Sports Photographer, Sony Artisan Of Imagery
portrait of Andrew
Andrew "Drew" Geraci
Filmmaker, Sony Artisan Of Imagery
portrait of Joshua Kissi
Joshua Kissi
Photographer & Filmmaker
portrait of Kesha Lambert
Kesha Lambert
Wedding & Portrait Photographer, Sony Artisan of Imagery
portrait of Scott Robert Lim
Scott Robert Lim
Photographer, Sony Artisan Of Imagery
portrait of Andy Mann
Andy Mann
Ocean & Adventure Photographer, Sony Artisan Of Imagery
portrait of Miguel Quiles
Miguel Quiles
Portrait Photographer & YouTube Personality, Sony Artisan Of Imagery
portrait of Eric Rubens
Eric Rubens
Photographer & Videographer
portrait of Michael Rubenstein
Michael Rubenstein
Commercial/Editorial Photographer and Director, Sony Artisan Of Imagery
portrait of Brooke Shaden
Brooke Shaden
Fine Art Photographer & Author, Sony Artisan Of Imagery
portrait of Jose Villa
Jose Villa
Fine Art Wedding Photographer
kando speaker Tarek
Tarek "TK" Bay
Tech Reviewer / Creator
kando speaker Chris Burkard
Chris Burkard
Photographer, Filmmaker, Author, Sony Artisan Of Imagery
kando speaker Jean Fruth
Jean Fruth
Sports Photographer, Sony Artisan Of Imagery
kando speaker Andrew
Andrew "Drew" Geraci
Filmmaker, Sony Artisan Of Imagery
kando speaker Joshua Kissi
Joshua Kissi
Photographer & Filmmaker
kando speaker Kesha Lambert
Kesha Lambert
Wedding & Portrait Photographer, Sony Artisan of Imagery
kando speaker Scott Robert Lim
Scott Robert Lim
Photographer, Sony Artisan Of Imagery
kando speaker Andy Mann
Andy Mann
Ocean & Adventure Photographer, Sony Artisan Of Imagery
kando speaker Miguel Quiles
Miguel Quiles
Portrait Photographer & YouTube Personality, Sony Artisan Of Imagery
kando speaker Eric Rubens
Eric Rubens
Photographer & Videographer
kando speaker Michael Rubenstein
Michael Rubenstein
Commercial/Editorial Photographer and Director, Sony Artisan Of Imagery
kando speaker Brooke Shaden
Brooke Shaden
Fine Art Photographer & Author, Sony Artisan Of Imagery
kando speaker Jose Villa
Jose Villa
Fine Art Wedding Photographer
PRO SUPPORT
Sony PRO Support experts will be available to answer your technical questions about the full line of Sony Alpha cameras, lenses, and accessories. Team members will cover a variety of topics, spanning our Alpha, lenses, cinema line, and Xperia products. Drop by the virtual booth during the event, even if you are not a PRO Support member.
  • 11:30 AM EST / 8:30 AM PST | Alpha 1
  • 12:30 PM EST / 9:30 AM PST | Lenses
  • 1:30 PM EST / 10:30 AM PST | Visual Story App
  • 3:00 PM EST / 12:00 PM PST | Alpha Lineup
  • 4:00 PM EST / 1:00 PM PST | Xperia Pro
  • 5:00 PM EST / 2:00 PM PST | FX3
  • 6:00 PM EST / 3:00 PM PST | Alpha 1
Giveaway image

*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of contiguous US & DC who are at least 18 (or the age of majority in their state of residence) or older at the time of entry and register for and attend the #BeAlpha Live virtual event on the Alpha Universe platform between 8:45:00 a.m. PT through 12:00:00 p.m. PT on 2/28/21. Void in AK, HI & where prohibited. Sweepstakes starts at 8:45:00 AM PT and ends at 12:00:00 PM PT on 2/28/21. LIMIT: 1 entry per person. Odds of winning depends on the total number of eligible entries received. Subject to the complete Official Rules. Sponsor: Sony Electronics Inc., San Diego, CA USA.

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