Hit enter to search

Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
Next
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)

(Optional)

What kind of camera(s) do you shoot with? *

(Select All That Apply)

α7 III

View on Sony.com
α7 III
2019.11.22

Sony α7 III Hands On Review Roundup

Now that more photographers have gotten their hands on the new α7 III, we're taking a look at what’s being said across the web.

Read More
2019.11.27

Sony α7 III Named DPReview's Product Of The Year

The results for the 2018 DPReview Gear Of The Year Awards are in – and Sony has once again dominated with Product Of The Year honors and more.

Read More

α7 III Stories

Alpha-Universe-WIMB-Zack-Knudsen-Gear.jpg
2021.04.12

What’s In My Bag: A Concert Photographer’s Rig For Live-streaming, Touring & More
Alpha-Universe-IG-Follow-Friday-Caroline-Jensen-Flowers-1.jpg
2021.04.09

Get A Quick Shot Of inspiration As We Look At New Takes On The Blossoms Of Spring
Alpha-Universe-WIMB-Stacy-Howell-Gear.jpg
2021.03.31

What’s In My Bag: How A Food Photographer Captures The Delicious Details With A Macro & 3 Zooms
Alpha-Universe-Alpha-Profile-Neil-Tapman-1.jpeg
2021.03.18

Alpha Profile Spotlight: How Neil Tapman Connects With Nature Through His Photography

Alpha-Universe-photo-by-Jess-Santos-missjessbess.jpg
2021.03.12

Women's History Month Follow Friday, Part 2
Alpha-Universe-Sony-ILCE-7C_SEL1635GM_ECM-W2BT_Right.jpg
2021.03.09

Sony Announces ECM-W2BT Wireless Microphone & ECM-LV1 Compact Stereo Lavalier Microphone
Alpha-Universe-Women-s-History-Month-Follow-Friday-Part-1-Jane-Kim-1.jpg
2021.03.05

Women's History Month Follow Friday, Part 1
Alpha-Universe-WIMB-Will-Carey-Gear.jpg
2021.03.01

What’s In My Bag: A Pro Outdoor Lifestyle Photographer’s Sony Alpha Kit
Alpha-Universe-photo-by--ShravyaKag_01.jpg
2021.02.19

The International Express: An Alpha Female Plus Project By Shravya Kag

Alpha-Universe-Alpha-Female-Grant-Winner-Rhonisha-Franklin-Olu-Burrell-2.jpg
2021.02.18

Alpha Profile: How Rhonisha Franklin Creates Contemporary Portraits
Alpha-Universe-BTS-Spencer-Roleke-Before-After.jpg
2021.02.11

Behind The Shot: How To Use Dynamic Range To Reveal A Landscape’s Hidden Details
Alpha-Universe-WIMB-Jack-Anstey-Gear.jpg
2021.02.08

What’s In My Bag: A Versatile Kit For An Outdoor & Adventure Photographer