Hit enter to search

Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
Next
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)

(Optional)

What kind of camera(s) do you shoot with? *

(Select All That Apply)

α7 III

View on Sony.com
α7 III
2019.11.22

Sony α7 III Hands On Review Roundup

Now that more photographers have gotten their hands on the new α7 III, we're taking a look at what’s being said across the web.

Read More
2019.11.27

Sony α7 III Named DPReview's Product Of The Year

The results for the 2018 DPReview Gear Of The Year Awards are in – and Sony has once again dominated with Product Of The Year honors and more.

Read More

α7 III Stories

Alpha-Universe-Follow-Friday-Street-Photography-Monaris-1.jpg
2020.09.25

Capturing Everyday Moments In This Week’s Street Photography Follow Friday
Alpha-Universe-IG-Follow-Friday-Brent-Guiliano-Nature.jpg
2020.09.11

Outdoors Or Inside, See How These Photographers Capture Nature This Instagram Follow Friday
Alpha-Universe-Sony-LA-EA5_ILCE-7RM4_SAL85F14Z_GO.jpg
2020.09.01

Sony Electronics Announces New LA-EA5 Lens Adaptor for A-Mount Lenses
Alpha-Universe-DiscoverWithAlpha-Rene-Ringnes.jpg
2020.08.31

#DiscoverWithAlpha Global Photo Challenge – Last Chance To Join!
Alpha-Universe-IG-Follow-Friday-Tiffany-Nguyen.jpg
2020.08.28

Follow Friday: How These Photographers Never Miss An Adventure

Alpha-Universe-Discover-With-Alpha-Varsha-R-K.jpg
2020.08.21

See Some Highlights From Our #DiscoverWithAlpha Challenge & Join Today!
Alpha-Universe-IG-Follow-Friday-Soham-Das.jpg
2020.08.21

See How These Photographers Create Scroll-Stopping Landscapes
Alpha-Universe-ZV-1_01---MAIN-Front_Tilt_Tally_Jammer-w-screenfill.JPG
2020.08.20

Sony Announces New, Easy, High-quality Live Streaming & Video Call Solution Via Software
Alpha-Universe-Behind-The-Shot-Soham-Das-1.jpg
2020.08.11

Behind The Shot: A Low-Light Landscape With The Sony 24-105mm f/4 G
Alpha-Universe-Discover-With-Alpha-Matthew-Landon.jpg
2020.08.11

#DiscoverWithAlpha & Join The Challenge
Alpha-Universe-IG-Follow-Friday-Curt-Morgan-Astro.jpg
2020.08.07

See How These Creators Capture The Night Sky & Find Out About Kando Everywhere
Alpha-Universe-Behind-The-Shot-Matt-Leccadito-post_processing.jpg
2020.08.05

Behind The Shot: How A Novice Photographer Captured The Milky Way & Glowing Water