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α7 III

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α7 III
2019.04.24

Firmware Update Brings Time Lapse, Real Time Eye AF, Animal Eye AF to Sony α7R III, α7 III

Firmware 3.0 for the Sony α7R III and α7 III leverages mirrorless technology to bring new AF capabilities and interval shooting to the full-frame cameras

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2019.11.27

Sony α7 III Named DPReview's Product Of The Year

The results for the 2018 DPReview Gear Of The Year Awards are in – and Sony has once again dominated with Product Of The Year honors and more.

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α7 III Stories

Alpha-Universe-TikTok-FF-SonyAlpha-Tristan-Zhou-2.jpg
2022.05.27

Follow These Accounts To Fill Your TikTok Feed With Creative Inspiration
Photo by Brandi Cadette. Alpha Female Grant Winner
2022.05.23

An Alpha Female Project Designed To Break Down Stereotypes
Alpha-Universe-TikTok-FF-May19-1.jpg
2022.05.20

5 Creatives You Should Be Following On TikTok
Alpha-Universe-Cinematic-TikTok-2.jpg
2022.05.13

See How These Creatives Are Getting Cinematic On TikTok
Alpha-Universe-Photo-by-Zabrina-Deng.jpg
2022.05.13

Welcome Wedding Season By Following These Wedding Photographers On Instagram
Lindsay Baca's kit for dog photography
2022.05.12

What’s In My Bag: Check Out This Paw-some Kit For Pet Photography
Ebony Logins' Sony Alpha kit for engagement and wedding photography
2022.05.09

What’s In My Bag: A Photographer's Kit For Documenting Adventurous Weddings & Elopements
Photo by Caroline Jensen. Sony Alpha 7 IV. Sony 90mm f/2.8 Macro G. 1/250-sec., f/8, ISO 1000
2022.05.06

Explore Color, Texture & Bokeh And Get Creative With The Flowers Of Spring

Photo by Jeremy Cohen. Sony Alpha TikTok
2022.05.06

Stop Your Scroll For These Stunning People & Portrait Photos On TikTok
Alpha-Universe-Lighting-Tips-Miguel-Quiles-FF.jpg
2022.05.06

Learn All About Lighting From These YouTubers
Photo by Jeff Oliver. Sony Alpha 7 IV. Sony 90mm f/2.8 G Macro
2022.05.05

Behind the Shot: No Focus Stacking Needed For These Macro Reflections
Tammie and David Maloney's gear
2022.05.02

What’s In Our Bags: Double Fully-Loaded Sony Alpha Kits For A Travel Photography Duo