Hit enter to search

Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
Next
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)

(Optional)

What kind of camera(s) do you shoot with? *

(Select All That Apply)

α9

View on Sony.com
α9
2019.12.12

Sony α9, α7/R & RX100 Make DPReview’s List Of Most Important Cameras Of The Decade

See why DPReview thinks the Sony α9, α7/R & RX100 are some of the most significant cameras released from 2010-2019.

Read More
2019.03.25

A Look Inside Firmware Version 5.0 For The Sony α9

Sony α9 Firmware Version 5.0 update unlocks powerful new AF capabilities, improves video AF, and brings new customization to the camera

Read More

α9 Stories

Alpha-Universe-IG-Follow-Friday-Jay-Mcdonald-Landscapes-1.jpg
2021.07.23

Follow Friday: See How These Landscape Photographers Use The Camera To Connect With The Outdoors
ILCE-9_FE2470GM_right.jpg
2021.07.19

Savings Snapshot July 19, 2021 – $1000 Off The Sony Alpha 9, $200 off the 16-35mm f/2.8 GM & More
Alpha-Universe-Behind-The-Shot-Christopher-Stevens-Yu.jpg
2021.07.13

Behind The Shot: Capturing A Misty Blue-Hour Seascape Moment With A Fast Camera & Long Lens Combo
Alpha-Universe-WIMB-Hernan-Farias-Gear.jpeg
2021.05.31

What’s In My Bag: A Hybrid Shooter’s Kit For Travel, Portraits, Video & More
2021.05.24

Savings Snapshot – See Current Special Pricing On Select Sony Gear
Alpha-Universe-a7R-IV-FE2470GM-front-copy.jpg
2021.05.17

Savings Snapshot – See This Week’s Special Pricing On Select Sony Gear
Sony-Alpha-Universe-Photo-by-Matt-Kloskowski-Sony-Image-9.jpg
2021.04.16

Gear Up For Bird Photography: A Pro Guide For Beginners, Intermediate & Advanced Bird Photographers
Alpha-Universe-IG-Follow-Friday-Andrew-Scott-1.jpg
2021.04.02

See How These Photographers Use Super-Telephoto Lenses To Photograph Birds In Flight
Alpha-Universe-WIMB-Stacy-Howell-Gear.jpg
2021.03.31

What’s In My Bag: How A Food Photographer Captures The Delicious Details With A Macro & 3 Zooms
Alpha-Universe-photo-by-Jess-Santos-missjessbess.jpg
2021.03.12

Women's History Month Follow Friday, Part 2
Alpha-Universe-WIMB-KAR-Photography-double-kit.jpg
2021.03.08

What’s In Our Bags: Long Lenses, Hi Res & Speed For This Wildlife & Nature Photography Team
Alpha-Universe-Profile-Travis-Ellison-3.jpg
2021.02.24

Alpha Profile Spotlight: How Sports Photographer Travis Ellison Captures Action + More

Banner image