How this one of a kind program works:
Trade-in any working interchangeable lens camera and/or lens from any brand and receive* up to $600 in purchase credit when you apply your trade-in value towards the purchase** of an α7R V
Trade-in
Trade your old gear for a $300 store credit towards the α7R V.
Stack The Savings
Get additional savings on top of the trade-in store credit when we have instant rebates or bundled deals.
Buy Gear
Purchase and enjoy
your new α7R V.
TO
NIKON: D4S, D5, D6, D850
CANON: 1DX, 1DXM2, 1DXM3
Eligible Products
CAMERAS
| Description | TRADE-IN CREDIT |
TRADE-IN BONUS CREDIT |
|---|---|---|
| Alpha 1 (ILCE-1) | $500 | $300 |
| Alpha 9 III (ILCE-9M3) | - | $300 |
| Alpha 7R V (ILCE-7RM5) | $300 | $300 |
| Alpha 7CR (ILCE-7CR) | $300 | - |
| Alpha 7S III (ILCE-7SM3) | $300 | - |
| Alpha 7 IV (ILCE-7M4) | $300 | - |
| Alpha 7C II (ILCE-7CM2) | $250 | - |
| ZV-E1 (ZV-E1) | $150 | - |
| Alpha 6700 (ILCE-6700) | $200 | - |
| FX6 (ILME-FX6V) | $700 | - |
| FX3 (ILME-FX3) | $200 | - |
LENSES
| Description | TRADE-IN CREDIT |
TRADE-IN BONUS CREDIT |
|---|---|---|
| FE 24-105mm F4 G OSS (SEL24105G/2) | $200 | - |
| FE 16-35mm F2.8 GM II (SEL1635GM2) | $300 | $100 |
| FE 24-70mm F2.8 GM II (SEL2470GM2) | $300 | $100 |
| FE 70-200mm F2.8 GM OSS II (SEL70200GMII) | $300 | $100 |
| FE 16-35mm F2.8 GM (SEL1635GM) | $200 | - |
| FE 24-70mm F2.8 GM (SEL2470GM) | $200 | - |
| FE 70-200mm F2.8 GM OSS (SEL70200GM) | $200 | - |
| FE 100-400mm F4.5-5.6 GM OSS (SEL100400GM) | $200 | - |
| FE 200-600mm F5.6-6.3 G OSS (SEL200600G) | $200 | - |
| FE PZ 16-35MM F4 G (SELP1635G) | $100 | - |
| FE 20-70mm F4 G (SEL2070G) | $100 | - |
| FE 70-200mm F4 G OSS (SEL70200G) | $200 | - |
| FE 24mm F1.4 GM (SEL24F14GM) | $200 | - |
| FE 35mm F1.4 GM (SEL35F14GM) | $200 | - |
| FE 50mm F1.2 GM (SEL50F12GM) | $200 | - |
| FE 50mm F1.4 GM (SEL50F14GM) | $200 | - |
| FE 85mm F1.4 GM (SEL85F14GM) | $200 | - |
| E PZ 10-20mm F4 G (SELP1020G) | $50 | - |
| E 16-55mm F2.8 G (SEL1655G) | $100 | - |
| E 15mm F1.4 G (SEL15F14G) | $50 | - |
| E 11mm F1.8 (SEL11F18) | $50 | - |
Visit a participating dealer
α7R V Gallery
α7R V Articles
* Eligible Products listed in above chart.
** Sony Authorized Retailer determines whether it participates in the Trade-In Trade-Up program and the timeframe that it will participate between 7/14/2024 – 9/30/2024.
Offer, during Promotion Period, consists of up to $500 credit toward the purchase of each Eligible Product.
During the Promotion Period, participating Sony Authorized Retailers will add a discount as specified herein to consumer’s purchase receipt for every eligible trade in of one (1)a working digital or film interchangeable lens camera or lens (as specified herein) for every purchase of one (1) Eligible Product listed herein, usable at the time of Final Checkout or at the point of sale register. Sony Authorized Retailer may offer, on its own and in its sole discretion, a Trade-In amount that is separate and in addition to this offer and such Trade-In amount may vary including according to condition and age of the Trade-In. The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Eligible Product at the time of Trade-In. The discount to the consumer is forfeited if the new Eligible Product is returned for any reason or cause whatsoever. The Traded-In/used product must be surrendered at time of Trade-In (for e-commerce execution, physical receipt by the Sony Authorized Retailer or notification from carrier is considered an act of surrender). Multiple Trade-In discounts cannot be combined and applied to the purchase of any one item.
© 2024 Sony Electronics Inc. All rights reserved. Sony, its logo and the Sony Alpha logo are trademarks of Sony Corporation. Prices and offers non-redeemable for cash, non-transferable and may not be combinable with other offers/discounts. Offer valid on in-stock items only. No substitutions or rain checks issued. Other restrictions may apply. Reseller prices may vary. Prices and offers stated do not include tax or shipping. Specifications, availability, prices and terms of offer are subject to cancellation or change without notice. Sony is not responsible for photo-graphic, typographic or system errors.