2016 Semi-Annual α Lens & Accessory Promotion
E Mount Prime Lenses
| Model # | Format | Description | Regular Price | Promotion Price |
| SEL16F28 | APS-C | E 16mm F2.8 | $249.99 | $224.99 |
| SEL50F18 | APS-C | E 50mm F1.8 OSS | $299.99 | $249.99 |
| SEL20F28 | APS-C | E 20mm F2.8 | $349.99 | $324.99 |
| SEL35F18 | APS-C | E 35mm F1.8 OSS | $449.99 | $399.99 |
| SEL24F18Z | APS-C | ZEISS Sonnar T* FE 24mm F1.8 ZA | $1,099.99 | $899.99 |
| SEL28F20 | Full-frame | FE 28mm F2 | $449.99 | $424.99 |
| SEL35F28Z | Full-frame | ZEISS Sonnar T* FE 35mm F2.8 ZA | $799.99 | $699.99 |
| SEL55F18Z | Full-frame | ZEISS Sonnar T* FE 55mm F1.8 ZA | $999.99 | $899.99 |
| SEL35F14Z | Full-frame | ZEISS Distagon T* FE 35mm F1.4 ZA | $1,599.99 | $1,499.99 |
| SEL85G14GM | Full-frame | FE 85mm F1.4 GM | $1,799.99 | NEW |
E-Mount Zoom Lenses
| Model # | Format | Description | Regular Price | Promotion Price |
| SEL1855 | APS-C | E 18-55mm F3.5-5.6 OSS | $299.99 | $274.99 |
| SELP1650 | APS-C | E PZ 16-50mm F3.5-5.6 OSS (Power Zoom) | $349.99 | $299.99 |
| SELP18105G | APS-C | E PZ 18-105mm F4 G OSS (Power Zoom) | $599.99 | $549.99 |
| SEL1018 | APS-C | E 10-18mm F4 OSS | $849.99 | $749.99 |
| SEL18200LE | APS-C | E 18-200mm F3.5-6.3 OSS LE | $849.99 | $749.99 |
| SEL18200 | APS-C | E 18-200mm F3.5-6.3 OSS | $899.99 | $799.99 |
| SEL1670Z | APS-C | ZEISS Vario-Tessar T* E 16-70mm F4 ZA OSS | $999.99 | $899.99 |
| SEL24240 | APS-C | FE 24-240mm F3.5-6.3 OSS | $999.99 | $974.99 |
| SELP18200 | APS-C | E PZ 18-200mm F3.5-6.3 OSS (Power Zoom) | $1,199.99 | $1,099.99 |
| SEL55210 | APS-C | E 55-210mm F4.5-6.3 OSS | $349.99 | AVAILABLE |
| SEL2870 | Full-frame | FE 28-70mm F3.5-5.6 OSS | $499.99 | $449.99 |
| SEL24240 | Full-frame | FE 24-240mm F3.5-6.3 OSS Telephoto | $999.99 | $974.99 |
| SEL2470Z | Full-frame | ZEISS Vario-Tessar T* FE 24-70mm ZA OSS | $1,199.99 | $1,099.99 |
| SEL1635Z | Full-frame | ZEISS Vario-Tessar T* FE 16-35mm ZA OSS | $1,349.99 | $1,249.99 |
| SEL70200G | Full-frame | FE 70-200mm F4 G OSS | $1,499.99 | $1,399.99 |
| SELP28135G | Full-frame | FE PZ 28-135mm F4 G OSS (Power Zoom) | $2,499.99 | $2,399.99 |
| SEL2470GM | Full-frame | FE 24-70mm F2.8 GM | $2,199.99 | NEW |
Macro
| Model # | Format | Description | Regular Price | Promotion Price |
| SEL30M35 | APS-C | E 30mm F3.5 Macro | $279.99 | $254.99 |
| SEL90M28G | Full-frame | FE 90mm F2.8 Macro G OSS | $1,099.99 | $999.99 |
Lens Converters
| Model # | Format | Description | Mount | Regular Price | Promotion Price |
| VCLECF2 | APS-C | Fisheye Converter | E-mount | $179.99 | $159.99 |
| VCLECU2 | APS-C | Ultra Wide Converter | E-mount | $159.99 | $139.99 |
| SEL075UWC | Full-frame | Wide Angle Converter | Wide Angle Converter | $249.99 | $224.99 |
| SEL057FEC | Full-frame | Fisheye Converter | Fisheye Converter | $299.99 | $274.99 |
Adapters
| Model # | Format | Description | Mount | Regular Price | Promotion Price |
| LA-EA3 | Full-frame | A-Mount Lens Adapter | E-mount | $199.99 | $149.99 |
| LA-EA4 | Full-frame | A-Mount Lens Adapter | E-mount | $349.99 | $299.99 |
Accessories
| Model # | Description | Regular Price | Promotion Price |
| HVLF20M | Compact flash with GN20 | $149.99 | $129.99 |
| HVLF32M | Flash with GN32 | $299.99 | $249.99 |
| HVLF43M | Flash with GN43 | $399.99 | $349.99 |
| HVLF60M | Flash with GN60 | $549.99 | $449.99 |
| VGC1EM | Vertical Grip for α7, α7S, α7R | $299.99 | $249.99 |
| VGC2EM | Vertical Grip for α7 II, α7S II, α7R II | $349.99 | $299.99 |
| VGC77AM | Vertical Grip for α77, α77 II | $299.99 | $249.99 |
| XLRK1M | XLR adapter kit with microphone (MI-shoe) | $799.99 | $699.99 |
| XLRK2M | MI-shoe direct input XLR adapter kit with microphone | $599.99 | $499.99 |
| ECMGZ1M | Gun-zoom microphone (MI-shoe) | $99.99 | $79.99 |
| ECMXYST1M | Stereo microphone (MI-shoe) | $159.99 | $139.99 |
| ECMCG60 | Shotgun microphone | $249.99 | $199.99 |
| CLMFHD5 | 5-inch monitor (MI-shoe) | $699.99 | $599.99 |
| HVLLEIR1 | Battery operated Video light (MI-shoe) | $149.99 | $129.99 |
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