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Rise Above the Rest:
Trade-in, Trade-Up

For a limited time, trade in any working digital interchangeable-lens camera or lens and receive bonus savings towards select purchases. Apply your savings towards select full-frame cameras, such as the α7 III, the award-winning G Master lenses, or a variety of different camcorders and professional camcorders.

Offer valid: 2/3/2019 - 3/30/2019.

How this one of a kind program works:

Bring Gear

Bring any working qualified product to a dealer for appraisal.

Get Paid

Receive value for your trade, plus a savings bonus towards qualifying Sony gear.

Stack Savings

Stack trade-in value, bonus offers, and other Sony rebates to maximize savings.

Get Gear

Save big on the latest Sony gear.

Bodies

Product photo
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α9 Mirrorless Camera

Body Only

Retail Price $5,999.99
Instant Rebate $500
Bonus for trade-up $500
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
α7R III Mirrorless Camera

Body Only

Retail Price $3,999.99
Instant Rebate $400
Bonus for trade-up $300
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
α7 III Full Frame Mirrorless Camera

Body Only

Retail Price $2,599.99
Bonus for trade-up $200
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
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α7 III Full Frame Mirrorless Camera

Body with Lens

Retail Price $2,799.99
Bonus for trade-up $200
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
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α7R II Mirrorless Camera

Body Only

Retail Price $2,599.99
Instant Rebate $200
Bonus for trade-up $200
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
α7S II Full Frame Mirrorless Camera

Body Only

Retail Price $3,299.99
Instant Rebate $200
Bonus for trade-up $200
+ Trade-in value of any working interchangeable-lens camera or lens

Lenses

Product photo
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FE 24-70mm F2.8 GM standard-zoom lens

Retail Price $2,899.99
Bonus for trade-up $250
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
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FE 70-200mm F2.8 GM OSS telephoto-zoom lens

Retail Price $3,299.99
Bonus for trade-up $300
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
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FE 16-35mm F2.8 GM wide-angle zoom lens

Retail Price $2,999.99
Bonus for trade-up $250
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
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FE 85mm F1.4 GM prime lens

Retail Price $2,399.99
Bonus for trade-up $200
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
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Planar T* FE 50mm F1.4 ZA prime lens

Retail Price $1,949.99
Instant Rebate $100
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Shop Sony promotions while they last.

Offers valid at participating dealers only. See stores for details.

Professional Camcorders

Product photo
Save $1,125+
4K XDCAM Super 35mm Cam

PXWFS7M2K - Body And Lens

Retail Price $14,999.99
Bonus for trade-up $1,250
+ Trade-in value of any working interchangeable-lens camera/camcorder or lens
Product photo
Save $843.75+
4K XDCAM Super 35mm Cam

PXWFS7M2 - Body Only

Retail Price $11,249.99
Bonus for trade-up $937.50
+ Trade-in value of any working interchangeable-lens camera/camcorder or lens
Product photo
Save $393.75+
4K XDCAM Super35 Compact Cam

PXWFS5M2K - Body and lens

Retail Price $6,559.99
Bonus for trade-up $437.50
+ Trade-in value of any working interchangeable-lens camera/camcorder or lens
Product photo
Save $337.50+
4K XDCAM Super35 Compact Cam

PXWFS5M2 - Body Only

Retail Price $5,939.99
Bonus for trade-up $375
+ Trade-in value of any working interchangeable-lens camera/camcorder or lens

Camcorders

Product photo
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4K 1-inch Camcorder

FDRAX700

Retail Price $2,399.99
Bonus for trade-up $250
+ Trade-in value of any working interchangeable-lens camera or digital camcorder
Product photo
Save +
4K 1-inch Camcorder

FDRAX100

Retail Price $1,899.99
Instant Rebate $150
(3/1-3/21)
Bonus for trade-up $150
+ Trade-in value of any working interchangeable-lens camera or digital camcorder