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Rise Above the Rest:
Trade-In,
Trade-Up

Trade-in any working interchangeable lens camera (digital or film) or lens and receive up to $300 in bonus credits towards the purchase of select Sony mirrorless cameras and lenses. Increase your savings when you purchase products with instant rebates.

Offer valid: 1/20/20-3/29/20

How this one of a kind program works:

Bring Gear

Bring any working qualified product to a dealer for appraisal.

Get Paid

Receive value for your trade, plus a savings bonus towards qualifying Sony gear.

Stack Savings

Stack trade-in value, bonus offers, and other Sony rebates to maximize savings.

Get Gear

Save big on the latest Sony gear.

Bodies

Product photo
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α7R III Full-Frame Mirrorless Camera

(Body Only)

Retail Price $2,799.99
Bonus for trade-up $200
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
a6600 Premium APS-C Mirrorless Camera (Body Only)

(Body Only)

Retail Price
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
α9 Full-Frame Mirrorless Camera

(Body Only)

Retail Price $3,999.99
Bonus for trade-up $200
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
α7R IV Full-Frame Mirrorless Camera

(Body Only)

Retail Price
Bonus for trade-up $300
+ Trade-in value of any working interchangeable-lens camera or lens

Professional Camcorders

Camcorders

Lenses

Product photo
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FE 70-200mm F2.8 GM OSS Telephoto-zoom lens

Retail Price
Bonus for trade-up $250
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
FE 24-70mm F2.8 GM Standard-zoom lens

Retail Price
Bonus for trade-up $200
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
FE 100-400mm F4.5-5.6 GM OSS Super Telephoto-zoom Lens

Retail Price
Bonus for trade-up $250
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
FE 24–105mm F4 G OSS lens

Retail Price
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
E 70-350mm F4.5-6.3 G OSS

Retail Price
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
FE 55mm F1.8 Zeiss

Retail Price
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
E 16-55mm G

Retail Price
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
FE 100mm F2.8 STF GM OSS

Retail Price
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
FE 200-600mm F4 G

Retail Price
Bonus for trade-up $150
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save $200+
FE 85mm F1.4 GM

Retail Price
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
FE 16-35mm F2.8 GM Wide-zoom lens

Retail Price
Bonus for trade-up $200
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
FE 24mm F1.4 GM Wide-angle Lens

Retail Price
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Save +
FE 70-200mm F4 G

Retail Price
Bonus for trade-up $100
+ Trade-in value of any working interchangeable-lens camera or lens
Product photo
Shop Sony promotions while they last.

Offers valid at participating dealers only. See stores for details.