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Upgrade to the latest Sony gear

A resolution you can enjoy.

  • Save up to $300 on α7R II and other ground-breaking cameras
  • Save up to $100 on select Lenses and Accessories
  • Get up to $480 with the Sony Trade-in Program
  • Take advantage of 0% financing on Alpha cameras, lenses and system accessories
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Featured Lenses

1Records in up to 29-minute segments.
24K movie recording requires a 4K-compatible recorder.
399 points when an APS-C lens compatible with Fast Hybrid AF is mounted.
4Compatible with cameras equipped with Multi-interface shoe.

Get up to $480 with the Sony Trade-in Program5, 6

Bring your working DSLR, mirrorless camera or lens into participating dealers and save up to $480 off the purchase of qualifying Sony α7 Series cameras and Full-frame E-mount lenses.

Take advantage of 0% financing on Alpha cameras, lenses and system accessories.

Offer valid at select retailers.7


Eligible Purchases

α7R II with Back-Illuminated Full-frame Image Sensor
ILCE-7RM2
α7S II E-mount Camera with Full-frame Sensor
ILCE-7SM2
Select Full-frame E-mount Lenses
(excludes SEL70200GM)
5Camera or lens must be in working condition
6One bonus offer per purchase – multiple bonuses cannot be applied to the same new α7 Series Camera or Full-frame E-mount Lens.
7At select retailers. Please see retailers for all details, terms and conditions.

Sony Dealers