Up to date coverage on news visual content creators need.
New Sony Xperia 5 Brings Camera Features From Powerful Sony Alpha Line To A Smartphone
New flagship Sony smartphone has a triple camera system with Eye AF technology, 10fps burst shooting and Sony BIONZ X processor
Sony Expands APS-C Mirrorless Line-up With Launch Of Two New Cameras
Sony launches Alpha 6600 with in-body Image Stabilization & Enhanced Battery Life and further boosts the mirrorless line-up with Introduction of Alpha 6100
Sony Announces Two New APS-C Zoom Lenses For Versatile E-mount System
New 16-55mm F2.8 G APS-C Zoom Lens and 70-350mm F4.5-6.3 G OSS Super-Telephoto APS-C Zoom Lenses bring the Sony E-mount lens total to 54
Sony Renews Alpha Female ‘Creator-In-Residence’ Contest To Support Next-Generation Photographers & Filmmakers
Winners to receive $21,000 project budget, up to $5,000 in Sony gear and industry-renowned mentors
Welcome To Alpha Female 2.0 – Applications Now Open!
The wait is over. The second round of Alpha Female Creator-in-Residence is now open, and it’s bigger and better than ever.
Fstoppers' 5 Reasons Why You Should Switch to Sony Mirrorless
Fstoppers shares five reasons why it's time to make the switch to Sony.
Sony Announces New RX100 VII
Newest Addition to RX Series Delivers α9 Level Speed And AF Performance With Real-time Tracking and Real-time Eye AF
Red Bull Illume Image Quest 2019 - Last Chance To Enter!
Photographers have until July 31 to submit photos for the Red Bull Illume Image Quest 2019 sponsored by Sony.
Sony Introduces 61 Megapixel α7R IV
Unprecedented Highest Resolution and Widest Dynamic Range for α - Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body
Sony Introduces New Full-Frame 35mm f/1.8 Prime Lens
Sony Electronics boosts full-frame lens lineup with introduction of FE 35mm F1.8 lightweight prime
Sony Launches RX100 III Video Creator Kit
The RX100 III Video Creator Kit provides the perfect video setup for the run-and-gun creator
2020 Sony World Photography Awards Now Open For Entries
The 2020 Sony World Photography Awards are now open and free for all photographers to enter into any of the four competitions.
Enter Your Best Images In Red Bull Illume Image Quest 2019
The adventure and action sports imagery contest Red Bull Illume is back this year for its fifth edition with a new Innovation by Sony category!
Sony’s VENICE Continues to Evolve With High Frame Rate Up To 90 Frames Per Second At 6K
Version 5.0 Firmware Offers Advanced HFR Capabilities up to 90fps at 6K 2.39:1 and 72fps at 6K 17:9, HD ProRes 4444 & more
Engadget On "Why Sony Is Still Winning"
“Sony's autofocus system is miles ahead of both Nikon and Canon.” - Steve Dent, Engadget.com
SLRLounge Reviews The Sony 24mm f/1.4 GM: “Nothing else comes close..."
"Although I’ve reviewed plenty of amazing, impressive lenses over the years, there are still very few times when something is so cut-and-dry as this."
Sony Kando Trip Is A One-Of-A-Kind Experience. See All Of The Instructors & Workshops At Kando Trip 3.0 This August.
You can apply now for Kando Trip 3.0. Learn more about the elite instructors and all of the workshops offered at this year's one-of-a-kind creative camp.
Sony α6400 Earns DPReview Gold Award
After extensive testing, DPReview awards the new Sony α6400 with Gold.
Sony World Photography Awards 2019 Winners
The World Photography Organization has announced the overall winners of the prestigious 2019 Sony World Photography Awards.
Firmware Update Brings Time Lapse, Real Time Eye AF, Animal Eye AF to Sony α7R III, α7 III
Firmware 3.0 for the Sony α7R III and α7 III leverages mirrorless technology to bring new AF capabilities and interval shooting to the full-frame cameras
Five Leading Creatives Join The Artisans Of Imagery
Paul Nicklen, Taylor Rees, David Burnett, Jean Fruth and Nancy Borowick join Sony’s elite Artisan of Imagery program.
Press Release: Sony Electronics Expands Roster Of “Artisans of Imagery” Ambassadors
New Additions Paul Nicklen, Taylor Rees, David Burnett, Jean Fruth and Nancy Borowick