Up to date coverage on news visual content creators need.
Shravya Kag Wins Alpha Female Plus Grant To Document Life Along The Immigrant Express With Her Camera
See more about our latest Alpha Female+ grant winner who will be taking her Sony Alpha cameras along New York's 7 Line. Also see how you can apply to win.
Sony Launches 35mm F1.4 G Master
The newest addition to the Sony G Master full-frame lens series features outstanding image quality, beautiful bokeh, fast AF and more in a compact design.
Hands On With The New 35mm G Master: Early Testers Weigh In
Prior to the launch of the new Sony 35mm f/1.4 GM, several creators had a chance to try it out. See their sample images with the new lens.
We're Kicking Off 2021 With A Timewarp Contest...See How You Can Enter To Win A Sony ZV-1
We're kicking off 2021 Alpha Female+ Timewarp Video Contest. Enter your timelapse, hyperlapse or stop-motion clips for a chance to win a Sony ZV-1.
The Sony FX6 Joins List Of Elite Cameras Approved For Netflix Projects
The Sony FX6 has been added to the Netflix Approved Camera List, making it officially approved to be used for productions by the popular content platform.
Sony Announces New Camera Software Development Kit (SDK), App Library & Support For E-Commerce Sector
New SDK offers product photographers multi-camera operation and macOS compatibility.
Anne Lagamayo & Tiara Chiaramonte Win Alpha Female+ Grant
The documentary team of Anne Lagamayo & Tiara Chiaramonte has won the sixth of 12 Alpha Female+ grants for 2020/2021.
Get Ready For Creative Space With Your Favorite Sony Alpha Merch...On Sale Now!
Shop now and give back at the new Alpha Universe Store. Proceeds from now until Dec. 6 will be donated to the charity, The Giving Lens.
Sony Announces “Visual Story” A New iOS App For Professional Wedding & Event Photographers
The new app is free and gives photographers a streamlined workflow to upload images to the cloud and transfer to clients in real time.
Sony Alpha α7S III, Pair Of Lenses Win DPReview 2020 Awards
See what DPReview had to say about these award-winning Sony cameras and lenses.
Sony Alpha α7C Is One Of TIME's Best Inventions Of 2020
In the annual list of 100 innovations that are changing how we live, TIME calls out the new Sony Alpha α7C for its versatility as a full-frame mirrorless camera.
Sony Launches FX6 Full-Frame Cinema Camera & E-Mount Cinema Lens
FX6 Combines the Best of Sony’s Industry-leading Digital Cinema Technology with Advanced Imaging Features from Alpha™ Mirrorless Cameras
How To Get A Portfolio Review At Creative Space
Find out how you can get your portfolio reviewed at our one-of-a-kind event, Creative Space Online!
Sony Vlog Challenge Contest Winners Announced
Entries came in from all over the globe...see the 10 winners of the Sony Vlog Challenge Contest!
Enter The Creators’ Playground...Sign Up Now For Creative Space!
Creative Space is not just any online event. It’s a launchpad for your creativity.
Rogina Montgomery Wins Alpha Female+ Self-Portrait Contest
Photographer Rogina Montgomery is the winner of the Alpha Female+ Self-Portrait Contest and a new Sony ZV-1.
Fine Artist & Nature Photographer Lisa Frank Wins Alpha Female+ Grant
Fine artist & nature photographer Lisa Frank wins Alpha Female+ Grant for surreal zoo-animal photography project.
Buy More, Save More With Stacked Savings On Sony Lenses
Save on eligible lenses purchased starting September 1. Offer valid through January 3.
Enter The Alpha Female+ Landscape Photo Contest
This November we want to see your best landscape photography. Enter your photos in the Alpha Female+ Landscape Contest today!
Enter The Alpha Female+ Self-Portrait Contest By Oct. 31...You Could Win A Sony ZV-1!
Show us your best self-portrait by Oct. 31 for a chance to win a Sony ZV-1 & have your image featured.
Save Big On The Sony α7 III & More With Special Fall Deals On Sony Alpha Gear
Save on select Sony cameras and lenses with special pricing, including $300 off the Sony α7 III camera and kit.
Documentary Photographer Julie Ellison Wins Alpha Female+ Grant
Documentary photographer Julie Ellison, the first female editor in chief of Climbing magazine, wins Alpha Female+ grant for her “Women of the West” project.
Sony Adds New Color Option To Digital Camera ZV-1 For Added Personalization
Sony Electronics today announced the release of its popular digital camera ZV-1 in white, which also comes with a matching wind screen.
Sony Releases Imaging Edge Webcam™️ For Mac Users & Update For Windows
Imaging Edge Webcam™️ allows users to easily transform their Sony digital camera into a high-quality webcam.
Save With Special Pricing On Sony Cameras & Lenses Through Oct. 18
Save on select Sony cameras and lenses with special pricing through October 18.
Visual Storyteller Ruth Carter Hickman Wins Alpha Female+ Grant
Visual storyteller Ruth Carter Hickman wins Alpha Female+ grant for her project on Mexican cultural icon-inspired portraits.
Win A Sony ZV-1 In The Alpha Female Plus Self-Portrait Contest
Join us for our first of five photo contests.The topic is Self-Portrait. Think beyond the selfie, follow @SonyAlphaFemale on Instagram and submit your photo.
Portrait Photographer Rhonisha Franklin Wins First Alpha Female+ Grant
Learn more about portrait photographer and Alpha Female+ grant recipient Rhonisha Franklin and her grant-winning project, “The Subtle Strength Of Kings.”
The Gemstone Studios Rising Storytellers Search – Filmmakers Apply By 9/21!
Submit your materials to The Gemstone Studios Rising Storytellers Search before the September 21 deadline.
Sony Announces Xperia 5 II: A Powerful, Compact Smartphone That Takes Gaming, Entertainment & Cinematography To The Next Level
New Xperia 5 II (mark two) gives users a compact design with speed, innovation and industry-leading performance.
Sony Electronics Introduces Alpha 7C Camera & Zoom Lens, the World’s Smallest & Lightest Full-frame Camera System
Sony Electronics introduces Alpha 7C camera, 28-60mm zoom lens, as well as the new HVL-F28RM compact flash.
Enter The Sony Vlog Challenge Contest For Your Chance To Win A Sony ZV-1 Kit!
Enter the Sony Vlog Challenge Contest between now and October 8 for your chance to win a Sony Vlogging Kit including the Sony ZV-1 vlogging camera!
Sony Introduces New Cinema Line
Sony announces the new Cinema Line to expand the camera line-up for content creators with the technology cultivated for digital cinema production.
Sony Electronics Announces New LA-EA5 Lens Adaptor for A-Mount Lenses
New Adaptor Enables Advanced Autofocus Capabilities When Attaching A-mount Lenses to Latest E-mount Bodies
Sony Rewards Announces New Points For Product Purchases
Earn 5X On Cameras, Lenses & Accessories with the NEW Points for Product Purchases
UPDATED: Sony Announces New, Easy, High-quality Live Streaming & Video Call Solution Via Software
Sony Electronics Announces a New Solution for Easy, High-quality Live Streaming and Video Calls, Compatible with 35 Sony Camera Models at Launch
The 72nd Emmy Awards – See The Nominations Shot With The Sony VENICE
The Sony VENICE was a popular choice for these series that were nominated for Outstanding Cinematography in the 72nd Emmy Awards.
It’s Still The Summer Of Kando…Join Us And Get Entered To Win An α7S III
Join us August 15 & 16 for Kando Everywhere, a virtual experience like no other.
Sony Announces The α7S III: Redefining The Possibilities For Creatives
New Alpha 7S III Empowers Creators with 4K 120P Video, 10-bit 4:2:2 Recording, 15+ Stop Dynamic Range, Improved AF Performance and More
α7S III: The Way Forward
Discover the new Sony α7S III and see why its technology is the way forward for creators.