Up to date coverage on news visual content creators need.
Sony Adds New Color Option To Digital Camera ZV-1 For Added Personalization
Sony Electronics today announced the release of its popular digital camera ZV-1 in white, which also comes with a matching wind screen.
Sony Releases Imaging Edge Webcam™️ For Mac Users & Update For Windows
Imaging Edge Webcam™️ allows users to easily transform their Sony digital camera into a high-quality webcam.
Save With Special Pricing On Sony Cameras & Lenses Through Oct. 18
Save on select Sony cameras and lenses with special pricing through October 18.
Visual Storyteller Ruth Carter Hickman Wins Alpha Female+ Grant
Visual storyteller Ruth Carter Hickman wins Alpha Female+ grant for her project on Mexican cultural icon-inspired portraits.
Win A Sony ZV-1 In The Alpha Female Plus Self-Portrait Contest
Join us for our first of five photo contests.The topic is Self-Portrait. Think beyond the selfie, follow @SonyAlphaFemale on Instagram and submit your photo.
Portrait Photographer Rhonisha Franklin Wins First Alpha Female+ Grant
Learn more about portrait photographer and Alpha Female+ grant recipient Rhonisha Franklin and her grant-winning project, “The Subtle Strength Of Kings.”
The Gemstone Studios Rising Storytellers Search – Filmmakers Apply By 9/21!
Submit your materials to The Gemstone Studios Rising Storytellers Search before the September 21 deadline.
Sony Announces Xperia 5 II: A Powerful, Compact Smartphone That Takes Gaming, Entertainment & Cinematography To The Next Level
New Xperia 5 II (mark two) gives users a compact design with speed, innovation and industry-leading performance.
Sony Electronics Introduces Alpha 7C Camera & Zoom Lens, the World’s Smallest & Lightest Full-frame Camera System
Sony Electronics introduces Alpha 7C camera, 28-60mm zoom lens, as well as the new HVL-F28RM compact flash.
Enter The Sony Vlog Challenge Contest For Your Chance To Win A Sony ZV-1 Kit!
Enter the Sony Vlog Challenge Contest between now and October 8 for your chance to win a Sony Vlogging Kit including the Sony ZV-1 vlogging camera!
Sony Introduces New Cinema Line
Sony announces the new Cinema Line to expand the camera line-up for content creators with the technology cultivated for digital cinema production.
Sony Electronics Announces New LA-EA5 Lens Adaptor for A-Mount Lenses
New Adaptor Enables Advanced Autofocus Capabilities When Attaching A-mount Lenses to Latest E-mount Bodies
Sony Rewards Announces New Points For Product Purchases
Earn 5X On Cameras, Lenses & Accessories with the NEW Points for Product Purchases
UPDATED: Sony Announces New, Easy, High-quality Live Streaming & Video Call Solution Via Software
Sony Electronics Announces a New Solution for Easy, High-quality Live Streaming and Video Calls, Compatible with 35 Sony Camera Models at Launch
How To Get A Portfolio Review At Kando Everywhere
Find out how you can get your portfolio reviewed at our one-of-a-kind event, Kando Everywhere!
The 72nd Emmy Awards – See The Nominations Shot With The Sony VENICE
The Sony VENICE was a popular choice for these series that were nominated for Outstanding Cinematography in the 72nd Emmy Awards.
It’s Still The Summer Of Kando…Join Us And Get Entered To Win An α7S III
Join us August 15 & 16 for Kando Everywhere, a virtual experience like no other.
Sony Announces The α7S III: Redefining The Possibilities For Creatives
New Alpha 7S III Empowers Creators with 4K 120P Video, 10-bit 4:2:2 Recording, 15+ Stop Dynamic Range, Improved AF Performance and More
α7S III: The Way Forward
Discover the new Sony α7S III and see why its technology is the way forward for creators.
Sony Announces World’s First CFexpress Type A Memory Card With High-speed Performance and Tough Durability
Delivering high transfer speed, durability and reliability, Sony’s new CFexpress Type A cards offers stress-free performance for creators.
Why The Associated Press Just Switched To Sony
Associated Press Director of Photography J. David Ake and Deputy Managing Editor Derl McCrudden on the future of visual journalism & the AP's switch to Sony.
The Associated Press To Equip All Visual Journalists Globally With Sony Cameras & Lenses
Sony to become the AP’s exclusive global imaging provider for journalists
Sony Welcomes 4 New Artisans Of Imagery
Tomayia Colvin, Jermaine Horton, Kesha Lambert and Andy Mann are the latest creators to join the prestigious Sony Artisan of Imagery program.
Sony Announces Expanded Capability of Camera Remote Software Development Kit (SDK) for Third Party Developers
New SDK Version 1.01 Empowers Commercial Clients with Addition of Linux Operating System and New Remote Camera Control Functions
Sony Announces 12-24mm F2.8 G Master, World’s Widest Full-Frame Zoom With A Constant F2.8 Aperture
Sony grows the E-mount lens lineup to 57 with the introduction of the new ultra-wide G Master zoom
Sony’s New Flagship Xperia 1 II Smartphone Pre-Sales Start Today
The new Xperia 1 II is world’s first smartphone with up to 20 fps continuous shooting and capabilities from the Sony Alpha camera line.