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Now's the time to save big

Spread Joy. Give Sony.

USA

Don't miss these deals

Don't miss these deals

α7 II Kit
α7 II Kit

Express your vision fully with full-frame quality and cutting-edge camera shake compensation compatible with all E-mount lenses.

α6000 Double Lens Kit
α6000 Double Lens Kit

Two-lens bundle. Shoot better with the α6000: superb 24MP quality, quick autofocus, OLED Tru-Finder — and very portable.

Receive a $200 VISA Prepaid Card with α9 II or α7r IV and G Master lens purchase.

With an α9 II or α7R IV purchase, you'll be eligible to receive an exclusive $200 VISA Prepaid card with purchase of select Sony G Master lenses through December 25, 2019.

Step One

Purchase one (1) of the following Sony G Master lenses in addition to an α9 II or α7r IV.

  • FE 100-400mm F4.5-5.6 GM OSS
  • FE 100mm F2.8 STF GM OSS
  • FE 16-35mm F2.8 GM
  • FE 24-70mm F2.8 GM
  • FE 70-200mm F2.8 GM OSS
  • FE 85mm F1.4 GM

Step Two

Register your new camera here:

Click to Register

Step Three

Review your registration confirmation email for promo code and additional instructions to complete your claim.

Once your claim is approved (within two weeks), you will receive an email with instructions on how to access your funds via a Visa Prepaid card – you will have the option of either a virtual or physical card.

One (1) lens per one (1) camera body purchase. Lens purchase must be made between September 5 – December 25, 2019. Camera body purchase must be made no later than December 25, 2019. Customer must submit claim no later than January 25, 2020. Prices and offers non-redeemable for cash and non-transferable. Reseller shipping and prices may vary. Specifications, availability, prices and terms of offer are subject to change without notice. Sony is not responsible for photographic, typographic or system errors. Credit card terms and conditions apply. ©2019 Sony Electronics Inc.

USA

Bundles

Bundle

α7R IV or α9 II

With

VGC4EM

Bundle

α7R III, α7R IV, α9, or α9 II

With

64GB TOUGH Card (SFG64T/T1)

Bundle

α7, α7 Kit, α7R, or α7S

With

VGC1EM Grip

Bundle

α7R II

With

FE 28-70mm F3.5-5.6 OSS Lens

Bundle

α7 II, α7 Kit, α7R II, or α7S II

With

VGC2EM

Bundle

α7 III, α7 III Kit, α7R III, or α9

With

VGC3EM

Bundle

α5000, α5100, α6000, α6300, α6400, α6500 or α6600

With

E 55-210mm F4.5-6.3 Lens (all colors)*

Accessories

See the complete list of cameras, lenses and accessories on sale.

View All

Cyber-shot Bundles

Bundle

FDRAX33/B OR FDRAX53/B

With

Gun Zoom Microphone (ECMGZ1M) AND/OR Shooting Grip/Tripod (GPVPT1)

Bundle

FDRAX700/B

With

XLR adaptor with Mic (XLRK2M) OR Battery (NPFV70A)

Bundle

DSCRX100M5A/B or DSCRX100M7/B

With

Free Case (LCJRXK/B)

Bundle

DSCW800 or DSCW830/B

With

FREE Case (LCSTWP/B)

Bundle

DSCRX10M4/B

With

FREE Battery (NPFW50) and/or Memory Card

Shop Now

Shop Sony promotions while they last.

Offers valid at participating dealers only. See stores for details.

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Find Your Lens

Glass worthy of a first-class camera.

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Find Your Camera

Review beautiful moments in brand new ways.

Learn about Cameras