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Big savings on Sony gear!

Get special pricing on select Sony α full-frame cameras. This is a limited time offer through 9/8.

Trade-ins

α9 Full-Frame Mirrorless Camera (Body Only)

Built for speed, silence and stability.

  • ILCE-9
  • Video Rec: 4K1
  • MP: 24.2
  • AF PTS: 693
  • FPS-20
  • IS: 5-axis in-body
$4,499.99 $4,099.99
After Instant Rebate
Where to buy
α7R III Full-Frame Mirrorless Camera (Body Only)

Fully loaded with high-resolution, stability and 4K video.

  • AF PTS: 399
  • IS: 5-axis in-body
  • MP: 42
  • ISO: 102, 400
  • Video Rec: UHD 4K
$3,199.99 $2,999.99
After Instant Rebate
Where to buy
α7R II Full-Frame Mirrorless Camera (Body Only)

Fully loaded with high-resolution, stability and 4K video.

  • AF PTS: 399
  • IS: 5-axis in-body
  • MP: 42.4
  • ISO: 102, 400
  • Video Rec: UHD 4K

$1,999.99

Where to buy
α7S II Full-Frame Mirrorless Camera (Body Only)

Low-light, low-noise with 4K and stability.

  • ISO: 409, 600
  • MP: 12.2
  • sLog3
  • Video Rec: 4K
  • IS: 5-axis in-body

$2,399.99

Where to buy

Cameras

Sony α9 Body Only - Black
α9 Body Only - Black

ILCE9/B/B

Sony α7R III Body Only - Black
α7R III Body Only - Black

ILCE7RM3/B/B

See the complete list of cameras, lenses and accessories on sale.

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Bundles

Bundle

α5100, α6000, α6300, or α6500*

With

E 55-210mm F4.5-6.3 Lens (all colors)*

Lenses

FE 12-24mm F4 G
FE 12-24mm F4 G

SEL1224G/B

Vario Tessar T* FE 16-35mm F4 ZA OSS
Vario Tessar T* FE 16-35mm F4 ZA OSS

SEL1635Z/B

E PZ 18–200mm F3.5-6.3 OSS
E PZ 18–200mm F3.5-6.3 OSS

SELP18200/B

FE 24-240mm F3.5-6.3 OSS
FE 24-240mm F3.5-6.3 OSS

SEL24240/B

E 35mm F1.8 OSS
E 35mm F1.8 OSS

SEL35F18/B

See the complete list of cameras, lenses and accessories on sale.

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Cyber-shot Cameras

DSC-HX400V_front_jpg.jpg
Compact Camera with 50x Optical Zoom

DSCHX400/B/B

DSC-RX100M4_EVF_Front.jpg
RX100 IV Premium camera with 4K movies and 1/32000 superspeed shutter

DSCRX100M4/B/B

DSC-RX100M5_Front_jpg.jpg
RX100 V The premium 1.0-type sensor compact camera with superior AF performance

DSCRX100M5/B/B

See the complete list of cameras, lenses and accessories on sale.

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Action Cams

FDR-X3000_main2_with_case_jpg.rJQ6m33kG.jpg
4K Action Cam with Wi-Fi® & GPS

FDRX3000/W/B

FDR-X3000_main2_with_case_jpg.jpg
4K Action Cam with Wi-Fi® & GPS + Remote

FDRX3000R/W/B

See the complete list of cameras, lenses and accessories on sale.

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Camcorders

HDR-CX675_B_main2_jpg.jpg
Handycam® with Exmor R® CMOS Sensor

HDRCX675/B/B

HDR-CX440_B_main2_jpg.jpg
Handycam® with Exmor R® CMOS Sensor

HDRCX440/B/B

See the complete list of cameras, lenses and accessories on sale.

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Accessories

FA-WRC1M_rear_right.jpg
Wireless Radio Commander (MI-shoe)

FAWRC1M/B

HVL-F32M_right_jpg.jpg
MI-shoe Flash (Guide Number 32)

HVLF32M/B

HVL-F43M_right_01_jpg.jpg
MI-shoe Flash (Guide Number 43)

HVLF43M/B

HVL-F45RM_front_jpg.jpg
External Flash with Wireless Radio Control

HVLF45RM/B

See the complete list of cameras, lenses and accessories on sale.

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Action Cam & Cyber-shot Bundles

Bundle

FDRX3000/W, FDRX3000R/W, HDRAS300/W, OR HDRAS300R/W

With

Head Mount (BLTUHM1)***

Bundle

DSC-HX80

Shop Now

Shop Sony trade-in offers while they last.

Offers valid at participating dealers only. See stores for details.

Find Retailers

Find Your Lens

Glass worthy of a first-class camera.

Learn about Sony Lenses

Find Your Camera

Review beautiful moments in brand new ways.

Learn about Cameras