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Alpha Female

Photo by Brooke Shaden,
Sony Artisan of Imagery

You are powerful beyond measure.

We’re giving you an outlet to express yourself.

Photo by Lizzy Gadd,
Imaging Collective Member

Become An
Alpha Female

Five professional creators with a lifelong commitment to photography or filmmaking. Six months to advance their careers. Are you one of them?

The Grant

$25,000 to remove what's been holding you back and take your career to the next level.

The Gear

$5,000 in gear — A new camera and lens? More lenses and accessories for the camera you already have? You choose. And if it's still not enough, we'll loan you more.

The Perks

Mentorship from another successful Alpha Female. Extensive education opportunities. Networking events with other creators in New York and Los Angeles. An exhibit of your work at the end of the program. And much more.


These Alpha Females have been changing the world for the better for years. Fighting for the environment, empowering women, creating extraordinary art that challenges tradition, imparting professional knowledge, building multi-pronged businesses — these women have been paving the way for the next generation of creators and are ready to help you take your career to the next level.

Applications Closed

Applications are now closed and we’ll be hard at work reviewing everyone’s submissions. Winners will be announced in November.

Choosing A

Photo by Caroline Jensen,
Sony Artisan of Imagery

Choosing A

Contest entrants’ submissions will be judged by a panel consisting of Sony and members of the photography and filmmaking industries. The panel of judges will score the submissions of the eligible entrants based on the criteria in the Official Contest Rules, which includes biography quality of composition, overall appeal, relevance, and photo/video technical, composition, creativity, and relevance.