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Alpha Female

Photo by Brooke Shaden,
Sony Artisan of Imagery

You are powerful beyond measure.

We’re giving you an outlet to express yourself.

Photo by Lizzy Gadd,
Imaging Collective Member

Become An
Alpha Female

Five professional creators with a lifelong commitment to photography or filmmaking. Six months to advance their careers. Are you one of them?

Get Started

The Grant

$25,000 to remove what's been holding you back and take your career to the next level.

The Gear

$5,000 in gear — A new camera and lens? More lenses and accessories for the camera you already have? You choose. And if it's still not enough, we'll loan you more.

The Perks

Mentorship from another successful Alpha Female. Extensive education opportunities. Networking events with other creators in New York and Los Angeles. An exhibit of your work at the end of the program. And much more.


These Alpha Females have been changing the world for the better for years. Fighting for the environment, empowering women, creating extraordinary art that challenges tradition, imparting professional knowledge, building multi-pronged businesses — these women have been paving the way for the next generation of creators and are ready to help you take your career to the next level.


STEP 1: Log in or sign up to Alpha Universe
STEP 2: Enter the Contest via the “Enter Now” button
STEP 3: Entrant must be a female and submit the following information on the Contest Site where indicated

To enter the Contest, here is what you will need:

  • Your current resume
  • Up to one-minute video introduction of yourself
  • Up to five (5) photos and/or video examples of what “Be Alpha” means to you
  • A short written essay describing your biggest career challenge and how this program will help you overcome it
  • A written pitch of how you would leverage the program to achieve your career aspirations and what the outcome would be
  • A high-level budget plan (what you'd be spending the money on)

Enter Now

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See Contest Official Rules For Details

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of 50 US/DC and CAN who are at least 21 years old. Void in Puerto Rico, Quebec & where prohibited. Contest starts at 8:00:00 AM PT on 09/14/18 & ends at 11:59:59 PM PT on 10/07/18. LIMIT: 1 entry per person. Five Prizes: each prize package includes participation in the Alpha Female Creator in Residence Program (6 months); Mentorship with Sony and its designees; $25,000 to use for the winner’s Program participation, payable in $4,166.66 check per month over the six (6) month timeframe of the Program. Winner must fully participate in the Program during the entire Program or the prize will be deemed forfeited and any remaining prize not yet received will be forfeited; Sony Electronics Inc. products valued at $5,000 (estimated retail value); Two Exhibits (with travel) to show work created by the winner using the Sony Products; value is approximately: $55,800 USD as of 09/14/18. Odds of winning depends on the total number of eligible entries received. Subject to the complete Contest Official Rules. Sponsor: Sony Electronics Inc., San Diego, CA USA.

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Choosing A

Photo by Caroline Jensen,
Sony Artisan of Imagery

Choosing A

Contest entrants’ submissions will be judged by a panel consisting of Sony and members of the photography and filmmaking industries. The panel of judges will score the submissions of the eligible entrants based on the criteria in the Official Contest Rules, which includes biography quality of composition, overall appeal, relevance, and photo/video technical, composition, creativity, and relevance.