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You Can WIN $8000+ in Cash, Sony Alpha Gear & More!

  • A $5,000 grant to fund a specific, well-defined project
  • A full-frame Sony camera and lens (value of $3,000+) to shoot your project
  • A one-year full Adobe Creative Cloud All Apps subscription, courtesy of our friends at Adobe (value of $636), to edit your project
  • A one-year Sony PRO Support membership and a training session with a Sony Pro Support expert so you can make the most of your gear
  • The opportunity to have your project featured on AlphaUniverse.com and Sony Alpha social channels
Camera Hero


Sony Alpha Female provides a platform for photographers and videographers to share their stories and inspire the world with their creativity, passion, and drive. We aim to make the world a more equal, more representative, and more open place. With you by our side, there’s nothing holding us back.

About Hero

Why YOU Should Apply

You have a photo or video project idea that you believe in, and this grant will help you bring it to life. Besides funding, we’ll provide the Sony gear to shoot on, Adobe software to edit with, and the opportunity to have your project seen worldwide by countless creators who will be inspired to create alongside you.


November 18th, 2021

Storytelling In Your Own Backyard

featuring Nancy Borowick

Nancy shares a variety of insightful tips, tricks, ideas, and inspiration as she takes you through her storytelling process so you can explore ways in which you can challenge yourself and elevate your holiday photographs this year.
Community Welcomes You With Open Arms.
  • Join our Facebook Group and find your new tribe
  • Create a public Creator Profile to showcase your work
  • Follow @sonyalphafemale to find your next inspiration
  • Use #sonyalphafemale on Instagram for a chance to have
    your work featured
  • Participate in our monthly challenges for a boost of creativity
  • Register for Alpha Female+ workshops to advance your goals
Community Hero
The Challenge image

JOIN The Challenge

From now until February 13, 2022, post your best self-portrait on Instagram for your chance to win a Sony ZV-1. Follow and tag @sonyalphafemale and use #sonyalphafemale and #sonyselfportrait in your post for your chance to win. The winner will be notified via DM on Instagram and you can see the Official Contest Rules for details.

See Official Contest Rules For Details

Current Challenge Winner
Amy Dangerfield

Congratulations to Amy Dangerfield (@amydangerfieldphotography) for winning the Alpha Female+ #SonyHolidays Challenge for this image of her daughter soaking in the holiday sights and sounds during a local drive-through light show.

Grand Winner Image

Previous Challenge Winners