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November 18

Sony Demo Day With Jason Etzel At Focus Brooklyn

Join us for an in-store event featuring Jason Etzel from Sony — just for the day. You’ll get hands-on with Sony’s latest gear, firmware updates, and shooting workflows. Jason will be your guide.
When:

November 18, 2025
1:00PM - 5:00PM ET

Where:

Focus Camera - Brooklyn

Address:

895 McDonald Ave
Brooklyn, NY 11218

Register
VIEW MAP

Join us for an in-store event featuring Jason Etzel from Sony — just for the day. You’ll get hands-on with Sony’s latest gear, firmware updates, and shooting workflows. Jason will be your guide.

What to Expect / What Jason May Demo

  • Firmware & Feature Upgrades
  • Latest firmware enhancements for Alpha models (e.g. improved autofocus, relay playback, breathing compensation)
  • Image Authenticity / Digital Signatures (C2PA / metadata)
  • How Sony’s new tools help preserve provenience and credibility for images
  • Cloud / Wi-Fi Transfer Workflows Demonstrations of uploading directly to Google Drive, Lightroom, or backup workflows Lens & Body Performance Test stabilization, tracking, new metadata workflows, menu changes, etc.
  • One-on-One Gear Help Bring your own Sony gear — Jason may help you update firmware, optimize settings, and integrate new features.

Upcoming Events