Explore the
Universe
Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).
Next
Personalize Your Profile
Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)

(Optional)

What kind of camera(s) do you shoot with? *

(Select All That Apply)

thumbnail image for the event
May 23

Toronto Alpha Community Event: Capture. Create. Collaborate.

Join us for Toronto's Third Annual Sony Alpha Community Event
When:

May 23, 2026
12:00PM-6:00PM EDT

Where:

Toronto Metropolitan University, Rogers Communication Centre

Address:

80 Gould Street
Toronto, ON M5B 2R1

Register
VIEW MAP

Calling all photography and filmmaking enthusiasts! Join us on May 23, 2026 at 12:00 PM (Eastern Time) for an awesome day at the Toronto Metropolitan University (TMU) Rogers Communications Centre! Whether you're into photography, videography, or just love Sony gear, this event is your chance to engage with industry professionals and learn how to capture stunning moments, create cool content, and collaborate with fellow Alpha enthusiasts. Don’t miss out on the fun and inspiration!

  • Expert Panels: Gain insights and wisdom from industry leaders in photography and filmmaking.
  • Engaging Seminars: Learn new techniques and tricks to enhance your craft.
  • Interactive Workshops: Dive deep into the world of Sony imaging technology through immersive workshops.
  • Industry Professionals: Interact and Network with a diverse community of creators and collaborators.
  • Experience New Technology: Experience the latest advancements in Sony imaging technology.

There will be a limited number of Sony cameras and lenses to try but we suggest bringing your gear. Don't miss out on this one of a kind experience to learn from the industry professionals.

Upcoming Events