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September 9

Sony | Focus Camera - 9th Annual Rooftop Event The Focus Cup

Step Into The Focus Cup — Focus Camera’s 9th Annual Rooftop Mixer in partnership with Sony Alpha.
When:

September 9, 2026
6:00 pm - 10:00 pm EDT

Where:

The W Loft

Address:

240 Kent Ave
Brooklyn, NY 11211

Register
VIEW MAP

Focus Camera's annual creator championship returns to the rooftop!

Step into The Focus Cup—where photographers put their skills to the test across immersive shooting experiences, competing for the title of 2026 Focus Cup Champion and thousands of dollars in prizes.

Throughout the evening, creators will test their skills across professionally designed photo sets, hands-on gear experiences, educational presentations, and live creative challenges before submitting their strongest image to a panel of industry professionals.

Join us for an unforgettable night of photography, creativity, immersive shooting experiences, networking, and friendly competition as creators come together to capture, connect, and compete.

For more information, visit the event page.

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