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Universe

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Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

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Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

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Be Alpha
Community Celebration
San Francisco Edition

Join the Sony Alpha family for a fun, photo-opp, and surprise-filled event in beautiful San Francisco.

For a sneak peek at what to expect, check out our Be Alpha New York Edition recap here.