Explore the
Universe
Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).
Next
Personalize Your Profile
Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)

(Optional)

What kind of camera(s) do you shoot with? *

(Select All That Apply)

ILCE-7RM3

Alpha 7R III

Refine your sense of reality with α7R III — an ideal partner offering superior speed, high-resolution imaging, pro-class operability, and reliable performance even under harsh conditions.

Learn More
Alpha 7R III

Latest Firmware

Download