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The Basics

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Personalize Your Profile

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Create your profile to get all your Alpha Program notifications in one convenient location.

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Creative Space 2021

Upgrade Your Bag Promotion

Follow these three steps to enter for your chance to win an upgrade to your Sony bag.

Steps:
  1. Log into your Alpha Universe profile.
  2. Add your current cameras and lenses to your Gear Locker.
  3. Click “Enter” below to agree to the Terms and Conditions and to enter the sweepstakes.
* Photo illustration. Products shown may not be the same as those awarded to the winner. See official rules.

The Upgrade: What You Could Win

Have you always wanted the Alpha 1? Have your eye on a few lenses in the G-Master series? One lucky winner of the ‘Upgrade My Bag’ Sweepstakes will have their choice of one new Sony Alpha camera and two new Sony lenses to upgrade their kit, and a new photo backpack to carry it in.

  • Sony Alpha Camera

    An upgrade to your camera AND your creativity.

  • Sony Lenses

    Expand your kit and your perspective with two new Sony lenses.

  • Photo Backpack

    Carry your new Sony gear in style.

Entries are Closed

Thank you to everybody that entered!