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Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

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Create your profile to get all your Alpha Program notifications in one convenient location.

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Creative Space 2021

Upgrade Your Bag Promotion

Follow these three steps to enter for your chance to win an upgrade to your Sony bag.

Steps:
  1. Log into your Alpha Universe profile.
  2. Add your current cameras and lenses to your Gear Locker.
  3. Click “Enter” below to agree to the Terms and Conditions and to enter the sweepstakes.
* Photo illustration. Products shown may not be the same as those awarded to the winner. See official rules.

The Upgrade: What You Could Win

Have you always wanted the Alpha 1? Have your eye on a few lenses in the G-Master series? One lucky winner of the ‘Upgrade My Bag’ Sweepstakes will have their choice of one new Sony Alpha camera and two new Sony lenses to upgrade their kit, and a new photo backpack to carry it in.

Upgrade Your Bag Promotion

Enter for your chance to win an upgrade to your Sony bag. By entering the promotion you are agreeing to the official rules and terms and conditions linked below.

*NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Promotion begins at 8:00 AM PT on 12/5/21 and ends at 11:59:59 PM PT on 1/16/22. Open only to legal residents of 50 US/DC & CA (excluding QB) who are 18 years or older and age of majority jurisdiction of residence. 3 prizes available to be won. Total combined retail value of prizes is approx. $18,000 USD / $22,863.33 CAD. Math skill-testing question required for CA winners. Click Here for Official Rules, including how to enter, odds, prize details and restrictions. Void where prohibited. Msg&data rates may apply. Sponsor: Sony Electronics, Inc, 16530 Via Esprillo, San Diego, CA 92127. Subject to the complete Official Rules. Sponsor: Sony Electronics Inc., San Diego, CA USA.