Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).
Next

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)

(Optional)

What kind of camera(s) do you shoot with? *

(Select All That Apply)

Creative Space 2021

Upgrade Your Bag Promotion

Follow these three steps to enter for your chance to win an upgrade to your Sony bag.

Steps:
  1. Log into your Alpha Universe profile.
  2. Add your current cameras and lenses to your Gear Locker.
  3. Click “Enter” below to agree to the Terms and Conditions and to enter the sweepstakes.
* Photo illustration. Products shown may not be the same as those awarded to the winner. See official rules.

The Upgrade: What You Could Win

Have you always wanted the Alpha 1? Have your eye on a few lenses in the G-Master series? One lucky winner of the ‘Upgrade My Bag’ Sweepstakes will have their choice of one new Sony Alpha camera and two new Sony lenses to upgrade their kit, and a new photo backpack to carry it in.

  • Sony Alpha Camera

    An upgrade to your camera AND your creativity.

  • Sony Lenses

    Expand your kit and your perspective with two new Sony lenses.

  • Photo Backpack

    Carry your new Sony gear in style.

Entries are Closed

Thank you to everybody that entered!
Banner image