Explore the
Universe
Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).
Next
Personalize Your Profile
Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)

(Optional)

What kind of camera(s) do you shoot with? *

(Select All That Apply)

RX1R III

The Flagship Full-Frame Premium Compact Camera With A Fixed Lens
Learn More
RX1R III
2025.07.15

Look Again: Explore The New RX1R III

One camera. Infinite perspectives. Explore the RX1R III, a new tool that allows your own instincts as a photographer to guide what you create.

Read More
2025.07.15

The New RX1R III: First Photos & Behind-The-Scenes

The wait is over – the new RX1R III is here. Go behind-the-scenes of Look Again with David Burnett & Monaris as they share their first thoughts & photos.

Read More

RX1R III Stories

Story Header Image.
2025.11.21

Why The RX1R III Is Perfect For Birthdays, Holidays & Family Moments
Story Header Image.
2025.08.28

Sony Announces Major Updates To Monitor & Control, Creators' App
Story Header Image.
2025.08.14

A Complete User Review Of The RX1R III
Story Header Image.
2025.08.06

See The Power Of The New RX1R III For Portraits
Story Header Image.
2025.07.15

Sony Electronics Introduces The RX1R III: The Flagship Full-Frame Premium Compact Camera With A Fixed Lens
Story Header Image.
2025.07.15

Look Again: Explore The New RX1R III
Story Header Image.
2025.07.15

The New RX1R III: First Photos & Behind-The-Scenes