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Complete Promo List: USA

Cameras

Model Number Description Sale Price
ILCE9 α9 Body Only - Black $3,999.99 $3,499.99
ILCE7RM3 α7R III Body Only - Black $2,799.99 $2,499.99
ILCE7M2 α7 II Body Only - Black $1,399.99 $899.99
ILCE7M3K α7 III Body + 28-70mm Lens Kit $2,199.99 $1,999.99
ILCE7M3/B α7 III Body Only $1,999.99 $1,799.99
ILCE7SM2 α7S II Body Only - Black $2,399.99 $1,999.99
ILCE7RM2 α7R II Body Only - Black $1,799.99 $1,399.99
ILCE7M2K/B α7 II + 28-70mm Zoom Lens - Black $1,599.99 $999.99
ILCE6500KIT α6500 + 16-50mm Lens - All Colors $1,299.99 $1,099.99
ILCE6500M/B α6500 + 18-135mm Lens - Black $1,599.99 $1,399.99
ILCE6500/B α6500 Body Only - Black $1,199.99 $999.99
ILCE6600 α6600 Body Only $1,399.99 $1,199.99
ILCE6300M α6300 + 18-135mm Lens - All Colors $1,299.99 $1,149.99
ILCE-6600M α6600 + 18-135 mm Zoom Lens $1,799.99 $1,599.99
ILCE6300L α6300 + 16-50mm Lens - All Colors $999.99 $849.99
ILCE6300 α6300 Body Only - All Colors $899.99 $749.99
ILCE6000 α6000 Body Only - All Colors $549.99 $399.99
ILCE6100 α6100 Body Only - Black $749.99 $649.99
ILCE6100L α6100 + 16-50mm Lens - Black $849.99 $749.99
ILCE6000Y/B α6000 + 16-50mm & 55-210mm Lenses - Black $999.99 $649.99
ILCE6100Y α6100 + 16-50mm & 55-210mm Lenses – Black $1,099.99 $999.99
ILCE6000L α6000 + 16-50mm Lens- All Colors $649.99 $499.99
ILCE5100L α5100 + 16-50mm Power Zoom Lens - All Colors $549.99 $399.99
ILCE5100/B α5100 Body Only - Black $449.99 $349.99

Lenses

Model Number Description Sale Price
SELP28135G FE PZ 28-135mm F4 G OSS $2,499.99 $2,399.99
SEL1655G E 16–55mm F2.8 G $1,399.90 $1,299.90
SEL1224G FE 12-24mm F4 G $1,774.99 $1,674.99
SEL70350G E 70–350 mm F4.5–6.3 G $999.99 $899.99
SEL35F14Z Distagon T* FE 35mm F1.4 ZA $1,599.99 $1,499.99
SEL50F14Z Planar T* FE 50mm F1.4 ZA $1,499.99 $1,399.99
SEL70200G FE 70-200mm F4 G OSS $1,499.99 $1,399.99
SEL24105G FE 24–105mm F4 G $1,399.99 $1,199.99
SEL1635Z Vario Tessar T* FE 16-35mm F4 ZA OSS $1,349.99 $1,249.99
SEL2470Z FE 24-70mm F4 ZA OSS $899.99 $799.99
SEL24240 FE 24-240mm F3.5-6.3 OSS $1049.99 $949.99
SEL55F18Z Sonnar® T* FE 55mm F1.8 ZA $999.99 $899.99
SEL35F28Z Sonnar T* FE 35mm F2.8 ZA $799.99 $749.99
SEL85F18 FE 85mm F1.8 $599.99 $549.99
SEL50F18F FE 50mm F1.8 $249.99 $199.99
SEL057FEC Fisheye Converter $299.99 $274.99
SEL075UWC Ultra Wide Converter $249.99 $224.99
SELP18110G E PZ 18–110 mm F4 G OSS $3,649.99 $3,549.99
SELP18200 E PZ 18–200mm F3.5-6.3 OSS $1,199.99 $1,099.99
SEL24F18Z Sonnar® T* E 24mm F1.8 ZA $1,099.99 $999.99
SEL1670Z Vario-Tessar T* E 16-70mm F4 ZA OSS $999.99 $899.99
SEL18200 E 18–200mm F3.5-6.3 OSS $899.99 $799.99
SEL1018 E 10-18mm F4 OSS $899.99 $799.99
SEL18200LE E 18-200mm F3.5-6.3 OSS LE $849.99 $749.99
SEL18135 E 18-135mm F3.5-5.6 OSS $649.99 $549.99
SELP18105G E PZ 18–105mm F4 G OSS $649.99 $599.99
SEL35F18 E 35mm F1.8 OSS $474.99 $424.99
SEL20F28 E 20mm F2.8 $349.99 $299.99
SEL30M35 E 30mm F3.5 Macro $299.99 $274.99
SEL16F28 E 16mm F2.8 $249.99 $224.99

Saving Bundles

Bundle Name With Savings
α7R IV or α9 II VGC4EM $100.00
α7R III, α7R IV, α9, or α9 II 64GB TOUGH Card (SFG64T/T1) $109.99
α7, α7 Kit, α7R, or α7S VGC1EM Grip $100
α7R II FE 28-70mm F3.5-5.6 OSS Lens $300
α7 II, α7 Kit, α7R II, or α7S II VGC2EM $100
α7 III, α7 III Kit, α7R III, or α9 VGC3EM $100
α5000, α5100, α6000, α6300, α6400, α6500 or α6600 E 55-210mm F4.5-6.3 Lens (all colors)* $200
*Visit Retailer sites for bundle details

Cyber-shot Cameras

Model Number Description Sale Price
DSCRX100/B RX100 Advanced Camera with 1.0 inch sensor $449.99 $399.99
DSCRX100M3/B RX100 III Advanced Camera with 1.0 inch sensor $749.99 $599.99
DSCRX100M3KIT RX100 III Advanced Camera with Battery, Media Card and Shooting Grip $799.99 $699.99
DSCRX100M5A RX100 V The premium 1.0-type sensor compact camera with superior AF performance $999.99 $849.99
DSCRX100M6/B RX100 VI Advanced Camera with 1.0 inch sensor $1,199.99 $999.99
DSCRX100M7 RX100 VII Compact Camera $1,299.99 $1,199.99
DSCRX100M7G RX100 VII Compact Camera Body + Shooting Grip Kit $1,399.99 $1,299.99
DSCRX10M4/B RX10 IV with 0.03 s. AF/25x optical zoom $1,699.99 $1,599.99
DSCHX80/B Compact Camera with 30x Optical Zoom $369.99 $299.99

Action Cams

Model Number Description Sale Price
FDRX3000/W 4K Action Cam with Wi-Fi® & GPS $399.99 $369.99
FDRX3000R/W 4K Action Cam with Wi-Fi® & GPS + Remote $549.99 $519.99

Cyber-shot and Action Cam Bundles

Bundle Name With Savings
FDRAX33/B OR FDRAX53/B Gun Zoom Microphone (ECMGZ1M) AND/OR Shooting Grip/Tripod (GPVPT1) $50 Each
FDRAX700/B XLR adaptor with Mic (XLRK2M) OR Battery (NPFV70A) $100
DSCRX100M5A/B or DSCRX100M7/B Free Case (LCJRXK/B) $84.99
DSCW800 or DSCW830/B FREE Case (LCSTWP/B) $15
DSCRX10M4/B FREE Battery (NPFW50) and/or Memory Card Up To $109.99
*Visit Retailer sites for bundle details

Camcorders

Model Number Description Sale Price
FDRAX700/B 4K Handycam® with Fast Hybrid AF $1,899.99 $1,799.99
FDRAX100/B 4K Expert Handycam $1,499.99 $1299.99
FDRAX53/B 4K Handycam® Camcorder with Exmor R® CMOS Sensor $999.99 $799.99
FDRAX53/B 4K Handycam® Camcorder with Exmor R® CMOS Sensor $999.99 $799.99
FDRAX33/B 4K Handycam® Camcorder with Exmor R® CMOS Sensor $849.99 $699.99
HDRCX675/B Handycam® with Exmor R® CMOS Sensor $599.99 $499.99
HDRCX440/B Handycam® with Exmor R® CMOS Sensor $299.99 $249.99
HDRCX405/B Handycam® with Exmor R® CMOS Sensor $229.99 $199.99

Accessories

Model Number Description Sale Price
CLMFHD5 Clip-On LCD Monitor $699.99 $599.99
ECMAW4 Wireless Microphone $229.99 $209.99
ECMCG60 Shotgun Microphone $249.99 $229.99
ECMW1M Bluetooth® Wireless Microphone System $229.99 $209.99
ECMXYST1M Stereo Microphone (MI-shoe) $159.99 $139.99
GPX1EM Grip Extension $149.99 $129.99
HVLF20M Compact MI-shoe Flash (Guide Number 20) $149.99 $139.99
HVLF45RM Wireless Flash $399.99 $369.99
HVLF32M MI-shoe Flash (Guide Number 32) $299.99 $279.99
HVLF60RM Wireless Flash $599.99 $549.99
LAEA3 Full-frame Lens Adapter, E-mount to A-mount $199.99 $179.99
LAEA4 Full-frame Lens Adapter, E-mount to A-mount, with Translucent Mirror Technology $349.99 $299.99
LCJRXF/B Jacket case for RX100 series $84.99 $54.99
MPKURX100A Underwater Housing $329.99 $279.99
MPKURX100A Underwater Housing $329.99 $279.99

Professional Cameras

Model Number Description Sale Price

Xperia

Model Number Description Sale Price
Xperia 1 Xperia 1 $949.98 $749.98
Xperia 1 + WH1000xM3 Xperia 1 Bundle $1,299 $949
Xperia 5 Xperia 5 $799 $799 + $50 gift card with purchase at participating retailers