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Complete Promo List: USA

Cameras

Model Number Description Sale Price
ILCE9 α9 Body Only - Black $4,499.99 $3,499.99
ILCE7RM3 α7R III Body Only - Black $3,199.99 $2,799.99
ILCE7RM2 α7R II Body Only - Black $1,999.99 $1,599.99
ILCE7SM2 α7S II Body Only - Black $2,399.99 $2,199.99
ILCE7M2K/B α7 II + 28-70mm Zoom Lens - Black $1,599.99 $999.99
ILCE7M2 α7 II Body Only - Black $1,399.99 $899.99
ILCE7 α7 Body Only - Black $799.99
ILCE6500M/B α6500 + 18-135mm Lens - Black $1,599.99 $1,499.99
ILCE6500KIT α6500 + 16-50mm Lens - All Colors $1,299.99 $1,199.99
ILCE6500/B α6500 Body Only - Black $1,199.99 $1,099.99
ILCE6300M α6300 + 18-135mm Lens - All Colors $1,299.99 $1,149.99
ILCE6300L α6300 + 16-50mm Lens - All Colors $999.99 $849.99
ILCE6300 α6300 Body Only - All Colors $899.99 $749.99
ILCE6000Y/B α6000 + 16-50mm & 55-210mm Lenses - Black $999.99 $649.99
ILCE6000L α6000 + 16-50mm Lens- All Colors $649.99 $499.99
ILCE6000 α6000 Body Only - All Colors $549.99 $449.99
ILCE5100L α5100 + 16-50mm Power Zoom Lens - All Colors $549.99 $399.99
ILCE5100/B α5100 Body Only - Black $449.99 $349.99

Lenses

Model Number Description Sale Price
SELP28135G FE PZ 28-135mm F4 G OSS $2,499.99 $2,449.99
SEL1224G FE 12-24mm F4 G $1,699.99 $1,649.99
SEL35F14Z Distagon T* FE 35mm F1.4 ZA $1,599.99 $1,499.99
SEL50F14Z Planar T* FE 50mm F1.4 ZA $1,499.99 $1,399.99
SEL70200G FE 70-200mm F4 G OSS $1,499.99 $1,399.99
SEL1635Z Vario Tessar T* FE 16-35mm F4 ZA OSS $1,349.99 $1,249.99
SEL2470Z Vario-Tessar T* FE 24-70mm F4 ZA OSS $899.99 $799.99
SEL70300G FE 70-300mm F4.5-5.6 G OSS $1,199.99 $1,149.99
SEL90M28G FE 90mm F2.8 Macro G OSS $1,099.99 $999.99
SEL24240 FE 24-240mm F3.5-6.3 OSS $999.99 $949.99
SEL55F18Z Sonnar® T* FE 55mm F1.8 ZA $999.99 $949.99
SEL35F28Z Sonnar T* FE 35mm F2.8 ZA $799.99 $749.99
SEL85F18 FE 85mm F1.8 $599.99 $574.99
SEL50F18F FE 50mm F1.8 $249.99 $224.99
SEL50M28 FE 50mm F2.8 Macro $499.99 $474.99
SEL28F20 FE 28mm F2 $449.99 $424.99
SEL057FEC Fisheye Converter $299.99 $274.99
SEL075UWC Ultra Wide Converter $249.99 $224.99
SELP18110G E PZ 18–110 mm F4 G OSS $3,499.99 $3,399.99
SELP18200 E PZ 18–200mm F3.5-6.3 OSS $1,199.99 $1,149.99
SEL24F18Z Sonnar® T* E 24mm F1.8 ZA $1,099.99 $999.99
SEL1670Z Vario-Tessar T* E 16-70mm F4 ZA OSS $999.99 $899.99
SEL18200 E 18–200mm F3.5-6.3 OSS $899.99 $849.99
SEL1018 E 10-18mm F4 OSS $849.99 $799.99
SEL18200LE E 18-200mm F3.5-6.3 OSS LE $849.99 $799.99
SEL18135 E 18-135mm F3.5-5.6 OSS $599.99 $499.99
SELP18105G E PZ 18–105mm F4 G OSS $599.99 $574.99
SEL35F18 E 35mm F1.8 OSS $449.99 $424.99
SEL20F28 E 20mm F2.8 $349.99 $299.99
SEL50F18 E 50mm F1.8 OSS $299.99 $274.99
SEL30M35 E 30mm F3.5 Macro $279.99 $254.99
SEL16F28 E 16mm F2.8 $249.99 $224.99

Saving Bundles

Bundle Name With Savings
α5000, α5100, α6000, α6300, or α6500 E 55-210mm F4.5-6.3 Lens (all colors)* $200
α7, α7R, or α7S VGC1EM Grip $50
α7 II, α7R II, OR α7S II VGC2EM Grip $50
α7R III OR α 9 VGC3EM Grip $50
*Visit Retailer sites for bundle details

Cyber-shot Cameras

Model Number Description Sale Price
DSCRX0 RX0 Ultra-compact Shockproof Waterproof Digital Camera $699.99 $599.99
DSCRX100/B RX100 Advanced Camera with 1.0 inch sensor $449.99 $369.99
DSCRX100M2/B RX100 II Advanced Camera with 1.0 inch sensor $599.99 $549.99
DSCRX100M3/B RX100 III Advanced Camera with 1.0 inch sensor $749.99 $649.99
DSCRX100M4 RX100 IV Premium camera with 4K movies and 1/32000 superspeed shutter $899.99 $799.99
DSCRX100M5A RX100 V The premium 1.0-type sensor compact camera with superior AF performance $999.99 $899.99
DSCRX10M3/B RX10 III with F2.4-4 large-aperture 24-600mm zoom lens $1,399.99 $1,299.99
DSCRX10M4/B RX10 IV with 0.03 s. AF/25x optical zoom $1,699.99 $1,599.99
DSCHX400/B Compact Camera with 50x Optical Zoom $449.99 $399.99
DSCHX80/B Compact Camera with 30x Optical Zoom $369.99 $299.99
DSCHX90V/B HX90V Compact Camera with 30x Optical Zoom $449.99 $399.99

Action Cams

Model Number Description Sale Price
FDRX3000/W 4K Action Cam with Wi-Fi® & GPS $399.99 $349.99
FDRX3000R/W 4K Action Cam with Wi-Fi® & GPS + Remote $549.99 $499.99
HDRAS50/B Action Cam $199.99 $169.99
HDRAS50R/B Action Cam + Remote $349.99 $319.99

Cyber-shot and Action Cam Bundles

Bundle Name With Savings
FDRAX33/B OR FDRAX53/B Gun Zoom Microphone (ECMGZ1M) AND/OR Remote Control Tripod (GPVPT1) $50 Each
FDRAX700/B FREE Battery (NPFV100A) $160
FDRAX100/B FREE Battery (NPFV70A) $100
DSCRX0, DSCRX100M2, DSCRX100M3, DSCRX100M4, DSCRX100M5, DSCRX100M5A, OR DSCRX100M6 Shooting Grip (VCTSGR1) $50
DSCHX80, DSCRX100M3, DSCRX100M5, DSCRX100M5A,OR DSCRX100M6 FREE Battery (NPBX1/M8)* $49.99
DSCRX10M4/B FREE Battery (NPFW50) and Memory Card $109.99
FDRX3000/W, FDRX3000R/W, HDRAS300/W, OR HDRAS300R/W Head Mount (BLTUHM1) $39.99
Flash Trigger (FAWRC1M) Radio Control Flash HVLF45RM AND HVLF60RM $100
*Visit Retailer sites for bundle details

Camcorders

Model Number Description Sale Price
FDRAX100/B 4K Expert Handycam $1,499.99 $1,299.99
FDRAX53/B 4K Handycam® Camcorder with Exmor R® CMOS Sensor $999.99 $799.99
FDRAX33/B 4K Handycam® Camcorder with Exmor R® CMOS Sensor $849.99 $699.99
HDRCX675/B Handycam® with Exmor R® CMOS Sensor $599.99 $499.99
HDRCX440/B Handycam® with Exmor R® CMOS Sensor $299.99 $229.99
HDRCX405/B Handycam® with Exmor R® CMOS Sensor $229.99 $159.99

Accessories

Model Number Description Sale Price
ECMAW4 Wireless Microphone $229.99 $179.99
ECMCG60 Shotgun Microphone $249.99 $199.99
ECMGZ1M Gun-zoom Microphone (MI-shoe) $99.99 $89.99
ECMW1M Bluetooth® Wireless Microphone System $229.99 $179.99
ECMXYST1M Stereo Microphone (MI-shoe) $159.99 $129.99
FAWRC1M Wireless Radio Commander (MI-shoe) $349.99 $299.99
FAWRR1 Wireless Radio Receiver $199.99 $149.99
HVLF20M Compact MI-shoe Flash (Guide Number 20) $149.99 $129.99
HVLF45RM Wireless Flash $399.99 $349.99
HVLF32M MI-shoe Flash (Guide Number 32) $299.99 $249.99
HVLF60RM Wireless Flash $599.99 $499.99
LAEA4 Full-frame Lens Adapter, E-mount to A-mount, with Translucent Mirror Technology $349.99 $299.99
HVLLE1 LED Video Light $249.99 $199.99
LCJRXE/B Jacket case for RX10/RX10 II $99.99 $49.99
LCJRXF/B Jacket case for RX100 series $84.99 $74.99
LCJRXH Jacket Case for Cyber-shot RX1 Series $249.99 $199.99
LCSELCB/B Jacket case for α7 II series $149.99 99.99
LCSELCC/B Jacket case for α7 series $149.99 $99.99
MPKURX100A Underwater Housing $329.99 $279.99
VGC1EM Vertical Grip for α7, α7S, and α7R $299.99 $249.99
VGC2EM Vertical Grip for α7 II, α7S II, and α7R II $349.99 $299.99
VGC3EM Vertical Grip for α9, α7R III and α7 III $349.99 $299.99
VGC77AM Vertical Grip for 77 $299.99 $249.99
XLRK1M XLR Adapter Kit $799.99 $699.99
XLRK2M Adapter Kit and Microphone $599.99 $499.99