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Complete Promo List

Cameras

Model Number Description Sale Price
ILCE9/B α9 Body Only - Black $4,499.99 $3,999.99
ILCE7RM3/B α7R III Body Only - Black $3,199.99 $2,999.99
ILCE7RM2/B α7R II Body Only - Black $2,399.99 $1,999.99
ILCE7M2K/B α7 II + 28-70mm Zoom Lens - Black $1,799.99 $1,299.99
ILCE7M2/B α7 II Body Only - Black $1,599.99 $1,099.99
ILCE6500/B α6500 Body Only - Black $1,299.99 $1,099.99
ILCE6500M/B α6500 + 18-135mm Lens - Black $1,699.99 $1,499.99
ILCE6500KIT α6500 + 16-50mm Lens - All Colors $1,399.99 $1,199.99
ILCE6300 α6300 Body Only - All Colors $899.99 $799.99
ILCE6300M α6300 + 18-135mm Lens - All Colors $1,299.99 $1,199.99
ILCE6300L α6300 + 16-50mm Lens - All Colors $999.99 $899.99
ILCE6000Y/B α6000 + 16-50mm & 55-210mm Lenses - Black $999.99 $699.99
ILCE6000L α6000 + 16-50mm Power Zoom Lens - All Colors $649.99 $549.99
ILCE6000 α6000 Body Only - All Colors $549.99 $449.99
ILCE5100L α5100 + 16-50mm Lens- All Colors $549.99 $449.99
ILCE5100/B α5100 Body Only - Black $449.99 $349.99

Lenses

Model Number Description Sale Price
SEL2470Z Vario-Tessar T* FE 24-70mm F4 ZA OSS $1,199.99 $899.99
SEL1670Z Vario-Tessar T* E 16-70mm F4 ZA OSS $999.99 $899.99
SEL1018 E 10-18mm F4 OSS $849.99 $749.99
SEL18135 E 18-135mm F3.5-5.6 OSS $599.99 $499.99
SELP18105G E PZ 18–105mm F4 G OSS $599.99 $549.99
SEL35F18 E 35mm F1.8 OSS $449.99 $399.99
SEL20F28 E 20mm F2.8 $349.99 $299.99
SEL50F18 E 50mm F1.8 OSS $299.99 $249.99
SEL50F18/B E 50mm F1.8 OSS $299.99 $249.99
SEL16F28 E 16mm F2.8 $249.99 $224.99

Cyber-shot Cameras

Model Number Description Sale Price
DSCHX400/B Compact Camera with 50x Optical Zoom $449.99 $399.99
DSCHX80 Compact Camera with 30x Optical Zoom $369.99 $339.99
DSCRX100/B RX100 Advanced Camera with 1.0 inch sensor $449.99 $369.99
DSCRX100M2/B RX100 II Advanced Camera with 1.0 inch sensor $599.99 $549.99
DSCRX100M3/B RX100 III Advanced Camera with 1.0 inch sensor $749.99 $649.99
DSCRX100M4/B RX100 IV Premium camera with 4K movies and 1/32000 superspeed shutter $899.99 $799.99
DSCRX100M5/B RX100 V The premium 1.0-type sensor compact camera with superior AF performance $999.99 $899.99

Camcorders

Model Number Description Sale Price
FDRAX100/B 4K Expert Handycam $1,499.99 $1,399.99
HDRCX675/B Handycam® with Exmor R® CMOS Sensor $599.99 $499.99
FDRAX33/B 4K Handycam® Camcorder with Exmor R® CMOS Sensor $849.99 $699.99
FDRAX53/B 4K Handycam® Camcorder with Exmor R® CMOS Sensor $999.99 $849.99
HDRCX440/B Handycam® with Exmor R® CMOS Sensor $299.99 $269.99
HDRCX405/B Handycam® with Exmor R® CMOS Sensor $229.99 $179.99

Action Cams

Model Number Description Sale Price
FDRX3000/W 4K Action Cam with Wi-Fi® & GPS $399.99 $369.99
FDRX3000R/W 4K Action Cam with Wi-Fi® & GPS + Remote $549.99 $519.99
HDRAS50/B Action Cam $199.99 $169.99
HDRAS50R/B Action Cam + Remote $349.99 $319.99

Accessories

Model Number Description Sale Price
ECMAW4 Wireless Microphone $229.99 $179.99
ECMCG60 Shotgun Microphone $249.99 $199.99
ECMGZ1M Gun-zoom Microphone (MI-shoe) $99.99 $79.99
GPX1EM Grip Extension $129.99 109.99
ECMXYST1M Stereo Microphone (MI-shoe) $159.99 $129.99
FAWRC1M Wireless Radio Commander (MI-shoe) $349.99 $299.99
FAWRR1 Wireless Radio Receiver $199.99 $149.99
HVLF20M Compact MI-shoe Flash (Guide Number 20) $149.99 $129.99
HVLF32M MI-shoe Flash (Guide Number 32) $299.99 $249.99
HVLF43M MI-shoe Flash (Guide Number 43) $399.99 $329.99
HVLF45RM External Flash with Wireless Radio Control $399.99 $349.99
LAEA3 Full-frame Lens Adapter, E-mount to A-mount $199.99 $149.99
LAEA4 Full-frame Lens Adapter, E-mount to A-mount, with Translucent Mirror Technology $349.99 $299.99
MPKURX100A Underwater Housing $329.99 $279.99
VGC1EM Vertical Grip for α7, α7S, and α7R $299.99 $249.99
VGC2EM Vertical Grip for α7 II, α7S II, and α7R II $349.99 $299.99
VGC3EM Vertical Grip for α9, α7R III and α7 III $349.99 $299.99
XLRK1M XLR Adapter Kit $799.99 $699.99
XLRK2M Adapter Kit and Microphone $599.99 $499.99
LCSELCB/B Jacket case for α7 II series $149.99 99.99
LCSELCC/B Jacket case for α7 series $149.99 $99.99
LCJRXE/B Jacket case for RX10/RX10 II $99.99 $79.99
LCJRXF/B Jacket case for RX100 series $84.99 $64.99
LCJRXH Jacket case for RX1R II/RX1R/RX1 $249.99 $199.99
LCJRXJ/B Jacket case for RX10 III $109.99 $89.99
LCSRXG/B Vertical leather carrying case for RX100 series $119.99 $99.99
LCSEBE/B Body case for 6000 and 6300 $5499 $44.99