Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
Next
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)


I am a... *

(Select All That Apply)


(Optional)


What kind of camera(s) do you shoot with? *

(Select All That Apply)

Complete Promo List: USA

Lenses

Model Number Description Sale Price
SEL2470GM FE 24-70 mm F2.8 GM $2,199.99 $1,999.99
SEL1018 E 10-18mm F4 OSS $899.99 $699.99
SEL35F18 E 35mm F1.8 OSS $474.99 $374.99

Xperia

Model Number Description Sale Price
XQBQ62/B Xperia 5 III $999.99 $799.99
XQBE62/B Xperia PRO-I $1,799.99 $1,599.99
XQBC62/B Xperia 1 III $1,299.99 $1,149.99
XQAQ62/B Xperia PRO $2,499.99 $1,999.99

 Saving Bundles

Bundle Name With Savings
ZV-E10 E 55–210mm F4.5-6.3 OSS (all colors) $100
α7R III, α7R IV, α9, or α9 II 64GB TOUGH Card (SFG64T/T1) $50
α6100, α6400, α6600, α7C, OR ZV-E10 Vlogger Accessory Kit (ACCVC1) $50
α7C, α7 IV Digital Bluetooth Wireless Microphone (ECMW2BT) $50
α6400 or α6400 Kit E 55–210mm F4.5-6.3 OSS (all colors) $50
α7C External Flash with wireless remote control (HVLF28RM) $50
α7S III, α7R IV, α7 IV, α1 or α9 II VGC4EM $100
α7 IV, α7R IV, α7S III, α1, α9 II High-speed Flash (HVLF60RM) $100
α7 III, α7R III, or α9 VGC3EM $100
α6400, α6600 series 64GB TOUGH Card (SFG64T/T1) $25
α7C, α7 III, α7R III Wireless Radio Flash (HVLF46RM) $50
α7S III CFexpress Type A Memory Card 160GB (CEAG160T) $50
α7 IV CFexpress Type A Memory Card 160GB (CEAG160T) $50
α7 IV CFexpress Type A Memory Card 80GB (CEAG80T) $25
α1 CEAG160T (CFexpress Type A 160GB card)* $50
*Visit Retailer sites for bundle details

Cyber-shot and Action Cam Bundles

Bundle Name With Savings
ECMLV1 Wireless Mic (ECMW2BT) $10
DCZV1/B OR DCZV1/W $50 Off ACCVC1 Vlogger Accessory Kit $50
CEAG80T Buy two get discount CEAG80T (CFexpress Type A 80GB card) $50
CEAG160T Buy two get discount CEAG160T (CFexpress Type A 160GB) $100
*Visit Retailer sites for bundle details