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Complete Promo List: USA

Cameras

Model Number Description Sale Price
ILCE7RM4/B α7R IV Body Only - Black $3,499.99 $2,999.99
ILCE7RM3/B α7R III Body Only - Black $2,799.99 $2,299.99
ILCE7RM2/B α7R II Body Only - Black $1,799.99 $1,199.99
ILCE7M2/B α7 II Body Only - Black $1,399.99 $999.99
ILCE7M2K/B α7 II + 28-70mm Zoom Lens - Black $1,599.99 $1,199.99

Lenses

Model Number Description Sale Price
SEL85F14GM FE 85mm F1.4 GM $1,799.99 $1,699.99
SEL1635GM FE 16-35mm F2.8 GM $2,199.99 $2,099.99
SEL1655G E 16–55mm F2.8 G $1,399.99 $1,299.99
SEL2470GM FE 24-70 mm F2.8 GM $2,199.99 $1,999.99
SEL70350G E 70–350 mm F4.5–6.3 G $999.99 $899.99
SEL24105G/2 FE 24–105mm F4 G $1,399.99 $1,099.99
SEL1635Z Vario Tessar T* FE 16-35mm F4 ZA OSS $1,349.99 $1,099.99
SEL2470Z Vario-Tessar T* FE 24-70mm F4 ZA OSS $899.99 $699.99
SEL20F18G FE 20mm F1.8 G $899.99 $799.99
SEL70300G FE 70-300mm F4.5-5.6 G OSS $1,274.99 $1,174.99
SEL90M28G FE 90mm F2.8 Macro G OSS $1,099.99 $999.99
SEL24240 FE 24-240mm F3.5-6.3 OSS $1049.99 $949.99
SEL35F18F FE 35mm f/1.8 $749.99 $699.99
SEL55F18Z Sonnar® T* FE 55mm F1.8 ZA $999.99 $899.99
SEL85F18 FE 85mm F1.8 $599.99 $549.99
SEL50F18F FE 50mm F1.8 $249.99 $199.99
SEL50M28 FE 50mm F2.8 Macro $549.99 $499.99
SEL18135 E 18-135mm F3.5-5.6 OSS $649.99 $549.99
SELP18105G E PZ 18–105mm F4 G OSS $649.99 $549.99
SEL35F18 E 35mm F1.8 OSS $474.99 $424.99
SEL50F18 E 50mm F1.8 OSS $349.99 $324.99
SEL30M35 E 30mm F3.5 Macro $299.99 $274.99
SEL16F28 E 16mm F2.8 $249.99 $224.99

Saving Bundles

Bundle Name With Savings
ZV-E10 E 55–210mm F4.5-6.3 OSS (all colors) $100
α7 II, α7 III OR α7R II FE 28–60mm F4–5.6 $200
α6100, α6400, α6600, α7C, OR ZV-E10 Vlogger Accessory Kit (ACCVC1) $50
α7C Digital Bluetooth Wireless Microphone (ECMW2BT) $50
α6100, α6100 L-kit, α6400, α6600 E 55–210mm F4.5-6.3 OSS (all colors) $50
α6100, α6400, α6600, α7 II, α7 III, α7R series, α7S series, α9 OR α9 II SEL35F18F, SEL50F18F/2 OR SEL85F18F/2 $50
α7 III OR α7C FE 20mm F1.8 G $50
α6000, α6100, α6400 OR ZV-E10 E PZ 16–50mm F3.5–5.6 OSS $150
α7S III CFexpress Type A Memory Card 160GB (CEAG160T) $50
α7 II, α7R II OR α7 III* (camera body only) FE 28-70mm F3.5-5.6 OSS $200
*Visit Retailer sites for bundle details

Cyber-shot and Action Cam Bundles

Bundle Name With Savings
ECMLV1 Wireless Mic (ECMW2BT) $10
FDRAX43/B or FDRAX53/B $50 Off GPVPT1 Shooting Grip or $50 Off ECMGZ1M $50
DCZV1/B OR DCZV1/W $50 Off ACCVC1 Vlogger Accessory Kit $50
DSCRX0M2/B, DSCRX100M3/B, DSCRX100M5A/B or DSCRX100M6/B $50 off VCTSGR1 Shooting Grip $50
DSCRX10M4/B W-series Rechargeable Battery Park (NPFW50) $80
*Visit Retailer sites for bundle details

Accessories

Model Number Description Sale Price
ECMAW4 Wireless Microphone $229.99 $199.99
LAEA5 Full-frame A-mount Lens Adaptor for E-mount cameras $249.99 $229.99
HVLF28RM External Flash with wireless remote control $249.99 $229.99
ECMGZ1M Gun-zoom Microphone (MI-shoe) $99.99 $89.99
ECMW1M Bluetooth® Wireless Microphone System $229.99 $179.99
ECMW2BT Digital Bluetooth Wireless Microphone $229.99 $209.99
ECMXYST1M Stereo Microphone (MI-shoe) $159.99 $139.99
GPX1EM Grip Extension $149.99 $129.99
VGC4EM Vertical Grip for α9 II and α7R IV $399.99 $349.99
HVLF20M Compact MI-shoe Flash (Guide Number 20) $149.99 $139.99
LCJRXK/B Jacket case for RX100 series $84.99 $64.99
VGC3EM Vertical Grip for α9, α7R III and α7 III $349.99 $299.99

Xperia

Model Number Description Sale Price
XQAT51/B Xperia 1 II $1,199.99 $1,149.99