Weddings, portraits, landscapes, astroscapes, video, timelapse, macro – there’s really no end to what creators will capture with their Sony Alpha 7 IV. The camera’s 33-megapixel full-frame sensor, advanced autofocus system and ability to shoot 4K video at 60fps makes it an ideal all-round camera for diverse photography and videography needs. See what creators have to say about the A7 IV below as they sound off on why it’s a favorite.
Learn more about the Sony Alpha 7 IV and how to add it to your kit here.
Sara France – Weddings
“For wedding photographers, the Sony Alpha 7 IV is a workhorse and is all you will usually need for great value. All of the photographers on my team use this camera model exclusively. The focus, flexible screen, and quality of the image, matched with a perfect RAW file size for weddings, makes this an ideal wedding camera.”

Read more in What's In My Bag: The Top Tools For A Luxury Wedding Photographer.
Michael Castaneda – Videos & Timelapses
“A perfect hybrid camera, the Sony Alpha 7 IV is what I use primarily for video and for timelapses. I have an issue of wanting to pull out of the timelapse to take photos of a scene so with this body, I’m able to have my timelapse running without having to fear I’m missing out on the shot with the R body. At 33 MP and 4K video capabilities, this body is perfect for my extended needs by still providing great detail without overloading my computer’s storage.”
Read more in What’s In My Bag: A 2-Camera, 4-Lens Kit For Landscape & Lifestyle Photography.
Brandt Ryder – Landscapes & Astroscapes
“I absolutely love the versatility of the Sony Alpha 7 IV for both landscape and astrophotography. High pixel resolution isn’t always better. In fact, lower megapixel bodies can often perform better in the low light situations that are so common when shooting landscapes. Producing clean images is so important for fine art prints The Sony Alpha 7 IV’s 34-megapixel sensor is the sweet spot delivering images that are sharp, have incredible dynamic range, and are manageable in size when stacking and taking large panoramas. So many features of Sony Alpha 7 IV hit the mark for my workflow from ergonomics to weight to customizable buttons.”

Read more in What’s In My Bag: A Complete G Master Kit For Landscapes & Astroscapes.
Kristīne Zāle – Macro
“My Sony Alpha 7 IV is always with me on photo walks—it’s been my trusted companion since I first got it. The fully articulated screen is perfect for capturing those tricky low-angle shots without the discomfort of lying on the ground, especially useful for vertical macro photography. The 33 MP sensor gives me plenty of room to crop while preserving fine details. The newly added focus bracketing feature has been a game-changer for focus stacking, and I love the quiet operation of the silent shutter. Plus, the 10-fps burst mode is a great help for capturing insects in motion.”

Read more in What’s In My Bag: A Single Camera & Lens Kit For Vibrant Macro Photography.
David Guerrero – Impromptu Portraits
Guerrero began his journey with the Sony Alpha 7 III but upgraded to the Sony Alpha 7 IV for its exceptional 33-megapixel sensor. This camera offers unparalleled versatility, providing both high-resolution photography and professional-level video capabilities. Its ability to seamlessly switch between photo and video makes it an indispensable tool for capturing spontaneous, high-quality content. “It’s great, it helps a lot,” he says of the upgrade. “And also, because of the versatility of having video and photo at a high level.”
Read more in David Guerrero's Perfect Setup For Impromptu Portraits.
Hudson McDonald – Landscapes & Travel
“The Sony Alpha 7 IV is my go-to camera for its versatility and reliability, perfectly suited for my landscape and travel photography. Its 33 MP sensor captures incredible detail and dynamic range, essential for conveying the beauty of nature. The advanced autofocus system ensures precise focus, even in challenging conditions. It’s rugged, weather-sealed design and ergonomic build make it a dependable companion for any adventure, helping me bring my creative vision to life with ease.”

Read more in What’s In My Bag: The Perfect Camera & Zoom Combo For Landscape & Travel Photography.
Jonny Gios – Wildlifes & Landscapes
“The Sony Alpha 7 IV is highly versatile. It has that 33-megapixel sensor that gives me crisp, detailed images. I also love its impressive autofocus capabilities and real-time eye-tracking for both humans and animals. Just the other day I was able to change cameras as a group of Herdys ventured out to see me – and was able to capture their brilliant facial expressions.”

Read more in What’s In My Bag: A High-Res Photo Kit For Landscapes & More.
Derrick Kosea – Astrophotography
“The Sony Alpha 7 IV is my daily camera that I shoot with and I really enjoy it. It has an incredible dynamic range that helps produce sharp raw images that I can edit with a breeze in my post-processing.”

Read more in Behind The Shot: Bringing A Blue Hour & Milky Way Shot To Life.