Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


#BeAlpha Live Online Replay – A Creativity Chat With Joshua Kissi, Andy Mann & Brooke Shaden

Creators Joshua Kissi, Andy Mann and Brooke Shaden discuss their creative philosophies in this #BeAlpha Live Online workshop session. Watch as they discuss how you don't need to compromise on your vision to be great and you don’t need thousands of Instagram followers to make a huge impact with your work.

Creativity Chat – Joshua Kissi, Andy Mann & Brooke Shaden

See the replays for Jean Fruth's workshop Sports Photography: From Grassroots To Pros, and for Miguel Quiles' One Project, Three Devices: Integrating The Alpha, FX3, And Xperia In A Single Shoot on the Alpha Universe #BeAlpha Live Online event page and stay tuned to Alpha Universe as we release more great content with your favorite creators over the coming weeks.


Shop Now

Camera Setup Tips For Astrophotography

Best Lenses For Content Creators & Vloggers

See Why This Leading Wildlife Conservation Photographer Is Making The Switch To Sony

Enter The 2022 Sony Vlog Challenge by June 30! You could win a Sony ZV-E10. 

Sony Electronics Introduces Three Wide-angle E-Mount APS-C Lenses

Savings Snapshot – See June Deals On Select Sony Gear


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.