Sony's newest full-frame camera, the α7R III, takes an evolutionary leap in image processing power and efficiency. Sony Artisans Chris Burkard and Renan Ozturk were given the opportunity to try it out, and they certainly aren't the types to waste a single minute with such an impressive piece of equipment.

"We've put them through the paces. Cold wind, sub-zero temperatures, sand, heat – and they performed beautifully," says Burkard.

The two even traveled to Moab, Utah where they were able to take the α7R III up in an ultralight trike. Watch their adventure here:

You can learn more about Chris Burkard here. Follow him on Instagram @chrisburkard.
You can learn more about Renan Ozturk here. Follow him on Instagram @renan_ozturk.