Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


Create Action Returns

We’re excited to announce the fourth year of the Create Action grant program. The 2024-2025 grant program is designed to support underserved, underrepresented communities in creative fields like photography, videography or filmmaking by amplifying the efforts of local, non-profit organizations whose work involves such fields. The program will again support 10 non-profits who will receive direct funding, Sony products, a custom-created promotional film about their organization, as well as many other opportunities for collaboration, partnership and marketing support. Applications will be accepted July 1-September 30, 2024. To learn more and to apply for a Create Action grant, CLICK HERE.

The grant program returns for its fourth year to amplify the efforts of local organizations through funding, storytelling and collaboration with Sony.

See videos featuring some of our past Create Action grant recipients below:

To learn more, including Official Rules, awards, entry instructions, past winners, etc. and to apply for a Create Action grant, please visit: alphauniverse.com/createaction.


Shop Now

The Roots Initiative Wins Create Action Grant

The Creative Cornerstone Wins Create Action Grant

The Swell Collective Wins Create Action Grant

Did you like what you just read?

Take a minute and share this story with your friends.

Banner image