As summer draws to a close, it's the perfect time to take advantage of incredible end-of-season deals on some of Sony’s best cameras and lenses. It doesn’t matter if you’re looking to upgrade your current gear or just diving into the world of photography, now is a great time to invest in the equipment you need to reach your creative goals. Check out a snapshot of some of the select Sony cameras and lenses on sale now below and see the complete list of current promotions HERE.

For a limited time you can save big with deals like $400 off the Sony Alpha 7R V, $100 select G Master lenses & much more.

Use What The Pros Are Using – Save Now On The Sony Alpha 7R V

The Sony Alpha 7R V was the first to combine Sony’s highest resolution image sensor with a new AI processing unit dedicated to AI-based image recognition. Because of this, the camera has become an indispensable part of the creative arsenal for many top creators. Don’t take our word for it – check out the What’s In My Bag articles below from Sony Artisans who have added the camera to their kit. Add the Sony Alpha 7R V to your kit (now $400 off) HERE.

• Chris Burkard: What’s In My Bag: Chris Burkard’s Hybrid Kit For Travel, Adventure & More
  
  
• Kesha Lambert: What’s In My Bag: See This High-End Pro's Kit For Wedding & Portrait Photography
  
  
• Andrew Geraci: What’s In My Bag: See This Timelapse Genius' Kit For High-Res Photo, Video, Timelapse & More
  
  
• Caroline Jensen: What’s In My Bag: A Trio Of Prime Lenses For Macro And More
  
  
• Andy Mann: What's In My Bag: A Conservation Storyteller's Run-&-Gun Kit For Photo & Video
  
  
• Brooke Shaden: What’s In My Bag: Brooke Shaden's Single Camera & Lens Kit For Streamlined Self-Portraits
  
  

More Savings On Sony Cameras

You can also save on a variety of other Sony cameras with deals like $300 off the Sony Alpha 7S III and Sony Alpha 7 III, $200 off the Sony Alpha 7R IV, Sony Alpha 7 IV, Sony Alpha 7R III and Sony Alpha 6600, and $150 off the Sony Alpha 6400. If you’re looking at the ZV series, you can currently get $300 off the Sony ZV-E1 and $100 off the Sony ZV-E10.

$100 Off Select G Master Lenses

Why not wrap up summer with a nice, sharp G Master prime? If you need some convincing, check out 7 Reasons To Consider Adding Prime Lenses To Your Kit and take advantage of the current savings with $100 off the Sony 14mm f/1.8 G Master, Sony 24mm f/1.4 G Master, Sony 35mm f/1.4 G Master, Sony 50mm f/1.2 G Master, Sony 50mm f/1.4 G Master and Sony 85mm f/1.4 G Master.

If you want a bit more range and versatility, a nice G Master zoom lens might be what you add to cart. You can currently get $100 off the Sony 12-24mm f/2.8 G Master, Sony 24-70mm f/2.8 G Master, Sony 70-200mm f/2.8 G Master and Sony 100-400mm f/4.5-5.6 G Master.

Other Summer Lens Savings

There are a number of other popular lenses currently on sale that you don’t want to miss out on. You can get $200 off the Sony 24-105mm f/4 G lens, $100 off the classic Sony 90mm f/2.8 Macro G and $100 off the Sony 200-600mm f/5.6-6.3 G. 

That’s not all. See the complete list of current promotions HERE.