Holiday sales are bringing deep discounts across Alpha cameras and a wide range of lenses. Whether you’re a seasoned pro or just stepping up from a smartphone, this is the moment to capture more light, more detail, and more memories for less. Check out a snapshot of the big savings below and see the full list at alphauniverse.com/promos.
Alpha Cameras At Their Lowest Price Ever
Alpha 7 IV – Save $700
The Alpha 7 IV is the sweet spot for creators who do everything. It’s a hybrid body that switches effortlessly from crisp, lifelike photos to beautiful 10-bit 4K video, making it ideal for documenting the season without carrying two systems. The color science is flattering right out of camera, autofocus is sticky and reliable, and the handling is intuitive – great for fast-moving moments with family or on-the-go content. It’s the “one camera” solution that won’t hold you back.
In our Alpha Camera Academy course with instructor Matt Johnson, you can learn clear steps, quick wins and real-world tips to help you feel at home with your Alpha 7 IV camera fast.
Alpha 7R V – Save $900
The Alpha 7R V is for the detail-obsessed. With its ultra-high-resolution sensor and AI-assisted autofocus, it’s the camera you bring when you want every texture, color and nuance preserved – winter landscapes, twinkling lights and portraits that show every expression. Despite its pro-level chops, it’s friendly to shoot with: smart subject tracking, excellent stabilization and a robust body that makes it feel like a trustworthy companion. If you’ve been holding out for a true flagship stills machine, this price drop is the nudge you needed.
We’ve made it even easier for you to get started using the Alpha 7R V with the Alpha Camera Academy course led by Autumn Schrock and Nate Luebbe.
Make The Leap Into Filmmaking
FX30 – Save $300
The FX30 brings the Cinema Line look to a compact, approachable package. Think rich color, flexible dynamic range, and pro tools like Cine EI that help your footage grade beautifully. It’s lightweight for gimbal work, feature-packed for indie sets, and reliable for run-and-gun shooting. If you’re ready to level up from casual clips to cinematic storytelling, the FX30 is a smart, confidence-boosting step.
The Camera For Next-Gen Creators
Alpha 6700 – Save $100
Portable, powerful, and surprisingly advanced, the Alpha 6700 fits a lot into a travel-friendly body. Its autofocus locks onto subjects with uncanny accuracy, and the 4K video is sharp and clean – perfect for travel reels, sports, and everyday creativity. The handling will feel familiar to Alpha shooters, and newcomers will appreciate how simple it is to get great results. It’s small enough to bring everywhere and capable enough to shoot anything.
Once the Alpha 6700 is in your hands, don’t forget about the Alpha Camera Academy course with Arthur R to help you go from unboxing to confidently creating.
Unlock Your Aesthetic & Elevate Your Vlogs
ZV-E10 II – Save $100
Built for creators who love versatility, the ZV-E10 II combines a compact body with interchangeable lenses, so your look can evolve with your ideas. Expect crisp 4K, smooth stabilization, and creator-friendly features like Product Showcase and a directional mic that makes voice-first content easy. It’s the kind of camera that helps your style come through – without a steep learning curve.
ZV-1F – Save $100
The ZV-1F is the easy button for everyday content. Its ultra-wide lens is perfect for handheld vlogging, and the camera is tuned to flatter skin tones and keep you looking sharp with minimal setup. Pocketable, intuitive, and ready the moment inspiration strikes – this is a great pick for casual creators who want better-than-phone quality without the bulk.
Learn more about the ZV series in our Alpha Camera Academy course with Tayllor Lloyd.
Expand Your Lens Arsenal
24-70mm f/2.8 G Master – Save $200
The quintessential pro zoom. From portraits to events to travel, the 24-70mm f/2.8 G Master covers the focal lengths you use most, with a bright f/2.8 aperture that delivers creamy backgrounds and confident low-light performance. It’s sharp, fast to focus, and built to work as hard as you do – an anchor lens you’ll reach for constantly.
70-200mm f/2.8 G Master – Save $100
When you need reach and separation, the 70-200mm f/2.8 G Master is a difference-maker. It’s perfect for candid portraits from a comfortable distance, action and wildlife, or isolating details in a scene. Expect excellent stabilization, quick AF, and that signature G Master rendering. Add a teleconverter and it becomes a surprisingly versatile long-lens system.
24-105mm f/4 G – Save $200
If you want one lens to do it all, the 24-105mm f/4 G is a workhorse. It’s light enough for everyday use, sharp across the range, and offers a constant f/4 that balances image quality with portability. For travel, documentary, and family life, it’s the dependable “leave it on” lens that rarely feels limiting.
24-240mm f/3.5-6.3 – Save $100
This superzoom is about freedom: one lens, nearly every scenario. From wide landscapes to tight details, it keeps your kit simple and your bag light. It’s a great companion for trips where you don’t want to swap lenses in the cold or miss a moment because you’re digging through a backpack.
It doesn’t matter if you’re building your first kit or rounding out a professional setup, these early holiday savings are a timely chance to invest in the tools that keep your creativity moving. Grab what fits your workflow and get ready to make your favorite images of the year!
See the complete list of current deals at alphauniverse.com/promos.
