Fstoppers just put out Five Reasons Why You Should Switch To Sony Mirrorless. In the article they mention the new α7R IV, Sony's rapidly-expanding native mirrorless lens lineup and how high-end lighting companies have embraced the Sony system.

"[Sony is] a company that professionals want to be a part of and work with. You will always have a group of people that couldn’t care less about what camera they use and then, the exact opposite with the “fan boy” group that cannot get enough of what their camera brand of choice can offer them. When you have storytellers wanting to partner with your company because they see the advantages of what you offer, that’s what your company should be striving to be. We recognize that technology makes working with equipment easier (and sometimes harder), but if what you are doing makes it more valuable for a storyteller to build on their vision, then you are going to create a movement. Sony has spoken to photographers and filmmakers in that regard and have helped remove the obstacles for them to tell stories that build on our imagination and excitement. It’s that which excites us as creators where our attention and pocketbook will go."

See the full article here.