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Instagram Announces Testing For Recommended Posts

Instagram recently announced new plans to test recommended posts on your feeds. The algorithm for the feature uses who you follow and the photos and videos you’ve liked to suggest new posts for you.

While this will make it easier for users to discover new accounts based on their interests, some users may not want to see posts outside of those who they have chosen to follow. The good news is that these recommended posts are being implemented to not interrupt your feed as much as they certainly could be. You’ve probably noticed that Instagram now tells you when you’ve seen everything in your feed with the, “You’re All Caught Up” message. The recommended posts would appear after that message, so you at least know they won’t be mixed in with the all of the latest posts from those you actually follow.

Once you see the “Recommended For You” message, you will be given the option to look back at past posts or keep viewing the recommended posts. You will be able to easily follow any of the accounts in the recommended posts should they be of interest to you.

Instagram commented on the testing in their blog post, stating that, “Our goal is to make Feed the best place to share and connect with the people and interests that matter most to you. Now with recommended posts, you can see even more of what’s being shared by our community.”

Read Instagram’s full blog post on testing recommended posts.


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