Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


A Matter of Perspective: Limiting Your Options To Ignite Creativity

There is a term in marketing known as "paralysis by analysis." If you've been to a restaurant with an endless menu and couldn't make up your mind, you've experienced this phenomenon. If you ever find yourself in a photography rut, it could have something to do with paralysis by analysis. With multiple camera bodies, multiple lenses, filters, flashes, light modifiers, it can become exhausting just trying to figure out which piece of gear to use. 

On a family trip to Estes Park in Colorado last February, I decided to only take my Sony α7s and Sony Zeiss FE 55mm f/1.8 lens. This meant that if I wanted to photograph landscapes, I would have to get creative. Bringing only one lens forced me to see the world as if I was always looking through that lens. My creativity was on fire the entire trip because of this. I didn't have to worry about switching lenses, fumbling with filters or pondering the right piece of equipment to use. It was freeing to say the least. 

With this image, I wanted to capture the ridiculous amount of snow that had fallen that morning in Rocky Mountain National Park.  Most of the time I would reach for a super wide angle lens, but since I didn't have that option I shot a panorama instead. The Sony 55mm f/1.8 is one of the sharpest lenses I've ever owned so using it for a panorama worked perfect. 


Shop Now


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.

Banner image