One camera. Infinite perspectives. Meet the RX1R III, a new tool that allows your own instincts as a photographer to guide what you create. Watch below as creators David Burnett and Monaris explore New York City with the new RX1R III, and pre-order the new camera HERE.
No matter how familiar a street feels, the moment you pick up your camera – something shifts.
The city becomes new.
Everything is worth a second look.
Maybe it’s the way the sunlight hits a window. Or a stranger’s expression you would normally miss.
Maybe your creativity lies in color, energy, movement – in those moments when you shoot fast, letting your instincts guide you.
And in that rush, you find your rhythm. You become more present. You’re learning about the world around you through the lens. That’s why you keep coming back to it. It’s why you wander, camera in hand, not wanting to be anywhere else but here.
We don’t shoot for perfection. We don’t shoot for approval. We shoot because it’s how we understand the world. It’s how we find meaning in moments that would otherwise pass us by.
We pick up a camera, and suddenly we see everything with fresh eyes.
Even in a city of millions, every frame is new.
One camera. Infinite perspectives.
Film produced by Emmett Sparling.
To pre-order the new RX1R III, click here.
