Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


PMDA Salutes Photographers Who Give Back

The members of the PhotoImaging Manufacturers and Distributors Association (PMDA) are proud to salute professional photographers who use their talents and passion and the power of imaging to create programs that give back to those in need. In celebration of their achievements, three photographers were honored at a special event on Tuesday, November 10, 2015 in New York City at the SVA Theater where Sony Artisan, Andy Katz, engaged the audience in a beautiful evening.


The annual event celebrated photographers and their charities, and a contribution was made on behalf of the photographic community to help them further their causes. All honorees presented their partner charities to the audience of professional photographers and SVA students. Honoree, Colby Brown, Sony Artisan of Imagery, was unable to attend as he was on an assignment in Iceland, but Andy Katz delivered the photo presentation about The Giving Lens for his fellow Artisan.

"This is a wonderful opportunity for those in the industry to see the great works that have been accomplished through the unique power of imaging", said Michelle Tramantano, Program Director of the PMDA. Following the theater portion of the evening, there was a networking reception sponsored by Sony with raffle prizes and event giveaways. In addition, Elise Swain, an SVA student, was awarded the Anthony M. Ruotolo Photo Journalism Award for her passion to use her photography to educate and create awareness.

For more information about how The Giving Lens gives back to the community, visit TheGivingLens.com 


Shop Now


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.

Banner image