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Sony α7 Named One Of The Most Innovative Gadgets Of The Decade By Gizmodo

The Sony α7 made Gizmodo’s list of The Most Innovative Gadgets Of The Decade. The list focuses on honoring the devices that will continue to matter long after they themselves become obsolete, and the technology in the α7 continues to hold a strong place in the industry’s history. See more of what they had to say about the α7 below and view the full list at gizmodo.com.

“Over the years the α7 line has advanced by leaps and bounds, adding functionality and performance improvements that the competition can’t, or seemingly won’t, compete with, allowing Sony to slowly but steadily woo professionals and grow its market share.” – Andrew Liszewski, Gizmodo.com

“Film was long dead by the time Sony released its first α7 camera, but discerning photographers who wanted the quality of shooting on a digital camera with a full-frame, 35-millimeter sensor, had to learn to live with carrying bulky and heavy DSLRs around. In 2013 the Sony α7 (and α7r) changed that by putting a 35-millimeter sensor in a mirrorless camera body with interchangeable lenses that was comparatively smaller and lighter than any DSLR, and at a price point that even amateur photographers could stomach.”

“The α7 also positioned Sony, a company who for years had been selling camera hardware that only worked with its own memory card formats, as serious competition for industry giants like Nikon and Canon. Over the years the α7 line has advanced by leaps and bounds, adding functionality and performance improvements that the competition can’t, or seemingly won’t, compete with, allowing Sony to slowly but steadily woo professionals and grow its market share. It won’t be long before Canon and Nikon go the way of analog film, and Sony’s α7 line will be the reason why.” — Andrew Liszewski

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