Calling 2019 “the year when all of the major manufacturers really doubled-down on their mirrorless strategies,” DPReview has named the Sony α7R IV the Product Of The Year as well as High End ILC Of The Year. They write, “Sony pulled out all the stops - yet again - in the α7R IV.” Regarding Sony’s commitment to developing top-level cameras they write “…Sony has released an astonishing number of high-end products in the past handful of years…they have tended to be very good.” And regarding the α7R IV specifically, “Taken as a whole, the α7R IV is Sony's best mirrorless camera yet.” See more at DPReview.com.