Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
Next
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)


I am a... *

(Select All That Apply)


(Optional)


What kind of camera(s) do you shoot with? *

(Select All That Apply)

https://alphauniverseglobal.media.zestyio.com/Alpha-Universe-Alpha-7C_SEL2860_front_silver.be110857376e1c1dc5afaa178864837f.jpg
Sony Alpha α7C

Sony Alpha α7C Is One Of TIME's Best Inventions Of 2020

TIME's Best Inventions of 2020 list curates 100 innovations that are changing how we live. "Every year, TIME highlights inventions that are making the world better, smarter and even a bit more fun." The Sony Alpha α7C made the list for being, "one of the smallest and lightest mirrorless cameras equipped with what’s called a full-frame sensor—which is to say, a nice big one that can take really high-resolution pictures," writes TIME's Alex Fitzpatrick. "Unlike most full-frame cameras, the α7C is small enough to drop in your bag for family outings, vacations or just daily photography and videography."

See more at TIME.com.

Did you like what you just read?

Take a minute and share this story with your friends.