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Sony Wins 4 TIPA World Awards

The annual Technical Image Press Association (TIPA) World Awards have been announced and Sony was named the winner in four different categories, including Best Professional Full Frame Camera for the Sony α7R IV and Best Photo Innovation for Sony’s Real-Time AF Tracking Technology. See more about the awards won by Sony below and view the full World Awards at tipa.com.

Sony α7R IV – Best Professional Full Frame Camera

“The Sony α7R IV has a 61.2MP CMOS full frame sensor that rivals medium format camera output in a more compact form factor, plus the camera’s 4 or 16 shot high-resolution pixel-shift modes can yield an amazing 240MP file size. Super-high res does not come at the cost of still of video image capabilities that include 10 fps burst rates and 4K video at full sensor width, plus incorporates Sony’s Real-Time AF Tracking system and dual slots for high-speed UHS-II cards.”

Sony α6600 – Best Expert APSC Camera

"The Sony α6600 is ideal for photographers who desire a compact “walk-around” with exciting versatility and creative features for both still and video work. New and impressive technology from Sony includes Real-Time Tracking AF, which seamlessly transitions from subject tracking to face detection and even to eye detection. The camera can shoot at up to 11 frames per second and comes with a large “Z-type” battery that gives the best battery life in this class. Also perfect for content creators with 4K recording and IBIS system stabilization."

Sony RX100 VII – Best Expert Compact Camera

“The RX100 VII has definite appeal to those seeking a pocketable, integral-lens camera that incorporates a full range of imaging options that rival professional cameras. It supports optical image stabilization and an amazing 20fps continuous shooting burst rate. Numerous scene and drive modes are offered, plus 4K video, with motion video up to 1000 fps, makes it an excellent video companion as well. The Exmor R™ CMOS sensor and DRAM memory create a super-speed data highway.”

Sony Real Time AF Tracking Technology – Best Photo Innovation

“Sony’s Real-Time Tracking takes AF technology to new level. Once the photographer indicated the subject with half pressure on the shutter release, the system tracks it regardless of where it moves within the frame. Thanks to the Real-time Eye AF (for humans and animals), the camera will automatically pick up the eye of your subject when visible in the frame. The system uses AI and “learned” subject information, including colour, brightness, distance and even facial and eye patterns to maintain focus, allowing seamless and true AF lock-on without the need to change AF modes. It’s a truly remarkable system that changes the game when it comes to the speed and accuracy of AF technology.”

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