The annual Expert Imaging and Sound Association Awards were announced this week and Sony took home "Best Product" in multiple categories, including the Alpha 1 II that was named Camera Of The Year and the 50-150mm f/2 G Master that was named Lens Of The Year. See all of the Sony gear that won Best Product Awards under the Photography Group and more of what EISA had to say about each below, and read more on the 2025-2026 EISA Awards here.
Camera Of The Year – Alpha 1 II (Buy Now)
“The Sony Alpha 1 II provides state-of-the-art technology for professional photo and video applications. It combines speed, resolution and high video quality in a robust, weatherproof housing. Its 50MP stacked full-frame sensor delivers detailed images with wide dynamic range, along with an impressive shooting rate of 30 frames per second with continuous autofocus. AI-based subject recognition autofocus reliably tracks people, animals, vehicles and other objects, while the updated image stabiliser gives up to 8.5 stops compensation. The camera also impresses in the video sector with 8K 30p recording, 4K at up to 120p, and professional options such as 16-bit raw via HDMI. What’s more, the high-resolution 9.44m-dot electronic viewfinder and the versatile touchscreen enable precise composition.”
Lens Of The Year – 50-150mm f/2 G Master (Buy Now)
“Our lens of the year is the world’s first telephoto zoom for full-frame mirrorless cameras with a large, constant, aperture of f/2. Designed for professional photographers and videographers shooting such things as portraits, weddings, indoor sports and events, it delivers top-notch image quality in a compact form, thanks to the advanced optics of the G Master series. This ensures outstanding sharpness and image clarity across the entire image area. The bright f/2 aperture allows for clear separation of the subject from the background, while the 11-blade diaphragm provides smooth blur. This makes it one of the best lenses on the market.”
Best Standard Zoom Lens – 28-70mm f/2 G Master (Buy Now)
“This outstanding standard zoom lens is designed for professional photographers and videographers who shoot such things as weddings and events, and who want to use a larger aperture than f/2.8 without giving up the flexibility of a zoom. This constant f/2 zoom in a compact form delivers fantastic optical quality, producing sharp, clean images regardless of the focal length, aperture, or focus distance. Despite its large aperture, it offers fast, silent autofocus and it’s also a perfectly practical size. A comprehensive set of controls is onboard, including an aperture ring that can be switched between clicked and smooth operation. It’s a really special lens that’s an impressive achievement by Sony.”
Best Portrait Lens – 85mm f/1.4 G Master II (Buy Now)
“The Sony FE 85mm F1.4 GM II is a refined update to one of Sony’s most beloved portrait lenses. This second-generation G Master lens brings notable improvements in image quality, autofocus speed, and overall usability. It features a redesigned optical formula with two XA and two ED elements, delivering edge-to-edge sharpness even wide open at F1.4, while preserving the signature creamy bokeh. The autofocus system is exceptionally fast and reliable. The design is noticeably lighter and better balanced, and it adds a more tactile aperture ring and dual customizable buttons. With its improved optics, precise AF, and professional-grade weather-sealing, this is an ideal lens for portrait photography.”
Best Ultra Wide-Angle Lens – 16mm f/1.8 G (Buy Now)
“The Sony FE 16mm F1.8 G is a fast ultra-wide angle lens for landscape photography and content creation. Despite its relatively large aperture, it is compact and lightweight. This makes it ideal for smaller full-frame cameras. An additional advantage is that the minimum focusing distance is particularly short, allowing the capture of striking close-up images. The lens features an aperture ring, which can be locked or declicked. This makes it well-suited for video as well as photography. Outdoor use in inclement weather is possible too, thanks to the dust and moisture resistant construction. Best of all, the lens is very reasonably priced.”
Read more on the 2025-2026 EISA Awards here.
