Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).
Next

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)


I am a... *

(Select All That Apply)


(Optional)


What kind of camera(s) do you shoot with? *

(Select All That Apply)

https://alphauniverseglobal.media.zestyio.com/Alpha-Universe-PetaPixelAwards2024-1.jpg?width=500&height=500&fit=bounds

Sony Wins Big In 2024 PetaPixel Awards

The results for the fourth-annual PetaPixel Awards have been announced, and Sony took home the top prize in several categories: Camera Of The Year, Zoom Lens Of The Year, and Prime Lens Of The Year. See the winning Sony gear below and check out the PetaPixel Awards for the full report.

See why Sony takes home this year’s PetaPixel Awards for Camera Of The Year, Zoom Lens Of The Year, and Prime Lens Of The Year

Camera Of The Year: Sony Alpha 9 III

Alpha-Universe-ILCE-9M3_front_shutter_closed.ryZAAgRwXp.jpg

“In a time where most cameras are simply iterating on existing technologies, the Alpha 9 III is the only camera in 2024 that allows photographers to capture photos that were before this camera existed, impossible.” Read more HERE.

Zoom Lens Of The Year: Sony 28-70mm f/2 G Master

Alpha-Universe-Nov-2024-Lens-Hero-Carousel.jpg

“The 28-70mm f/2 G Master is a testament to years of optical engineering and knowledge, as it is lighter, smaller, sharper, and focuses faster than Canon’s original. In just about every way, it impresses.” Read more HERE.

Prime Lens Of The Year: Sony 85mm f/1.4 G Master

Sony 85mm f/1.4 G Master II

“Over the last couple of years, Sony has spent its time revisiting its initial launch of G Master lenses and fixing everything about them that elicited complaints from photographers. Not sharp enough? Fixed. Too heavy? Fixed. Focuses too slow? Fixed. This all applies to the Sony 85mm f/1.4 GM II.” Read more HERE.

JOIN

Shop Now

Banner image

Sony Announces New Alpha 9 III & 300mm F2.8 G Master Telephoto

Sony Announces Its First Constant F2 Aperture Zoom Lens: The Full-Frame 28-70mm F2 G Master

Did you like what you just read?

Take a minute and share this story with your friends.


Banner image