As we bid farewell to 2024, we reflect on yet another groundbreaking year in the Sony Alpha Universe. This year, Sony continued to redefine the boundaries of photography and videography with the introduction of the Sony Alpha 1 II, its new flagship full-frame camera, and another second-generation G Master added to the lens lineup with the Sony 85mm f/1.4 G Master II – this year has been all about taking creation to the next level.

As we look back on all of the remarkable innovations of 2024, we celebrate the relentless pursuit of excellence that defines Sony's legacy. Stay tuned to the Alpha Universe as we anticipate more thrilling advancements in the year ahead.

As we bid farewell to 2024, we reflect on yet another groundbreaking year in the Sony Alpha Universe.

New Products Added To The Lineup In 2024

Cameras

Sony Alpha 1 II: A New Era of Professional Imaging

In 2024 Sony introduced the new Alpha 1 II, a powerhouse camera that further elevates professional photography and videography. Building on the success of its predecessor, the camera features a 50.1-megapixel stacked CMOS sensor and enhanced BIONZ XR processor, offering 30 frames per second continuous shooting with blackout-free viewfinder capabilities. With 8K video recording and advanced autofocus with AI-enhanced subject recognition, the Alpha 1 II is engineered for those who demand the absolute best in speed, resolution and versatility.

Add the Sony Alpha 1 II to your kit HERE.

Sony ZV-E10 II: Vlogging Made Effortless

Sony added more amazing tools for content creators to their lineup this year with the introduction of the ZV-E10 II, a mirrorless camera specifically designed for vloggers. It features an upgraded sensor and enhanced autofocus system for superior video quality and smooth subject tracking. The ZV-E10 II maintains its user-friendly design with a side-opening vari-angle LCD screen and improved audio options, making it an ideal choice for vloggers who need a compact and efficient tool to produce professional-grade content on the go.

Add the Sony ZV-E10 II to your kit HERE.

Lenses

Sony 85mm f/2.8 G Master II: Portrait Perfection

This year also brought the introduction of the Sony 85mm f/2.8 G Master II, a lens crafted for portrait photographers seeking unparalleled sharpness and creamy bokeh. This updated version offers improved optical design and faster autofocus, ensuring stunning image quality and precise subject isolation. The 85mm f/2.8 G Master II's lightweight build makes it easy to handle, providing photographers with the perfect tool for capturing breathtaking portraits.

Add the Sony 85mm f/2.8 G Master II to your kit HERE.

Sony 28-70mm f/2 G Master: All-Purpose Excellence

The Sony 28-70mm f/2 G Master lens was also announced this year. It is a versatile all-rounder, combining a broad zoom range with a bright f/2 aperture for exceptional low-light performance. Its advanced optics deliver sharpness and clarity across the frame, making it suitable for a variety of shooting scenarios, from events to landscapes. The 28-70mm f/2 G Master lens is a must-have for photographers who demand flexibility and quality in one package.

Add the Sony 28-70mm f/2 G Master to your kit HERE.

Sony 16-25mm f/2.8 G: Ultra-Wide Excellence

The announcement of the Sony 16-25mm f/2.8 G lens brought photographers an ultra-wide zoom range with exceptional optical performance. The lens has a constant f/2.8 aperture that ensures consistent exposure and beautiful bokeh, while advanced lens elements minimize distortion and aberrations. The Sony 16-25mm f/2.8 G is perfect for capturing expansive landscapes, architecture, and creative perspectives, providing versatility for both stills and video.

Add the Sony 16-25mm f/2.8 G to your kit HERE.

Sony 24-50mm f/2.8 G: Versatile Zoom For Everyday Use

The versatile Sony 24-50mm f/2.8 G lens was also announced in 2024, and is a designed for photographers who need flexibility without compromising quality. With a constant f/2.8 aperture, it delivers sharp, vibrant images across its zoom range. Compact and lightweight, this lens is ideal for everyday shooting, covering a wide range of photographic needs from portraits to street photography.

Add the Sony 24-50mm f/2.8 G to your kit HERE.

Sony E PZ 16-50mm F3.5-5.6 II: Compact Power

The Sony E PZ 16-50mm F3.5-5.6 II was launched as the kit lens alongside the Sony ZV-E10 II. It's a compact power zoom lens that offers superb portability without sacrificing performance. Ideal for travel and everyday photography, its power zoom feature provides smooth zoom transitions, perfect for video work. The Sony E PZ 16-50mm F3.5-5.6 II's lightweight design makes it a great companion for compact mirrorless cameras, ensuring convenience and quality on the go. Skip to 6:48 for Miguel Quiles' hands-on with the lens:

Add the Sony E PZ 16-50mm F3.5-5.6 II to your kit HERE.

Accessories

Sony ECM-L1: Superior Audio Capture

Sony also introduced the ECM-L1, a compact microphone designed for creators who require excellent audio quality. With advanced noise-canceling technology and easy connectivity, it captures clear, professional sound in various environments. Whether vlogging or recording interviews, the ECM-L1 ensures your audio is as compelling as your visuals.

Add the Sony ECM-L1 to your kit HERE.

Sony PDT-FP1 Portable Data Transmitter: Instant Connectivity

The launch of the Sony PDT-FP1 Portable Data Transmitter was a massive advancement that came just in time for the Summer Games in Paris. It enhances workflow efficiency for photographers and videographers by enabling instant file transfer on location. The Portable Data Transmitter's robust design ensures reliable performance in challenging conditions, supporting seamless connectivity and data management for professionals who need to deliver content quickly.

Add the Sony PDT-FP1 Portable Data Transmitter to your kit HERE.

Sony CFexpress Type B TOUGH Memory Cards: Reliable Speed and Durability

This year Sony announced their new CFexpress Type B TOUGH Memory Cards, available in 240GB and 480GB capacities, offer high-speed data transfer and unparalleled durability. Built to withstand extreme conditions, these cards ensure reliable performance for high-resolution video and fast-paced photography, making them indispensable for professionals who require robust and speedy storage solutions.

Add the Sony CFexpress Type B TOUGH Memory Cards to your kit HERE.