As we wrap up 2025, we reflect on yet another groundbreaking year in the Sony Alpha Universe. This year, Sony continued to redefine the boundaries of photography and videography with the introduction of the Alpha 7 V and several new G Master lenses added to the lineup with the 50-150mm f/2 G Master and 100mm f/2 Macro G Master – and those are just a few of the notable innovations of 2025.
Keep reading as we take a look back at another year powered by Sony’s enduring commitment to excellence. Stay tuned to the Alpha Universe – there’s more to come in the year ahead.
Cameras
Alpha 7 V
The announcement of the Alpha 7 V brought photographers a “no‑compromise” hybrid that keeps up. A faster sensor/processor combo means snappier autofocus, steadier tracking, and cleaner color straight out of camera. For video, it offers crisp 4K from an oversampled readout, reliable stabilization, and smart features like AI Auto Framing that make solo shooting feel polished. The updated body – 4‑axis multi‑angle screen, full‑size HDMI, dual USB‑C, Wi‑Fi 6E GHz compatibility – slots smoothly into real workflows, whether you’re delivering weddings, sports, or content at pace. Once you get yours in hand, check out the latest course on Alpha Camera Academy called Getting To Know Your Alpha 7 V to learn more.
Click here to learn more about the Alpha 7 V.
RX1R III
When the RX1R III was announced, storytellers were given full-frame power in a pocketable body with the kind of detail, tonality and rendering that makes street and travel images sing. Its AI‑driven autofocus locks on naturally, while a clever “Step Crop” gives you instant 35/50/70mm framing options from the fixed 35mm lens – perfect for quick, instinctive shooting. With macro capability built in and a premium, minimalist design, it’s the compact you’ll actually take everywhere – and be proud to deliver from.
Click here to learn more about the RX1R III.
FX2
Designed for creators stepping into cinematic production, the introduction of the FX2 delivers the look and handling of Sony’s Cinema Line in a compact, rig‑friendly body. Expect dependable color, flexible log workflows, long, stable recording, and a purpose‑built EVF that’s a pleasure to frame with. The cage‑free mounting points, optional XLR handle with 4‑channel audio, and smart UI (including a quick “BIG6” home screen) help you move faster on set – without sacrificing that big‑screen feel.
Click here to learn more about the FX2.
Lenses
50-150mm f/2 G Master
The 50‑150mm f/2 G Master is for creators who want prime‑like results without swapping glass. This lens delivers creamy separation and sharp detail across a portrait‑perfect range, with snappy, quiet autofocus and internal zoom for rock‑solid balance on a gimbal. Think portraits, weddings, events, and indoor action – one lens, multiple signature looks, minimal friction.
Click here to learn more about the 50-150mm f/2 G Master.
100mm f/2.8 Macro G Master
Built for detail lovers, the 100mm f/2.8 Macro GM reveals textures and micro‑features with striking clarity, then switches gears to deliver flattering portraits with smooth, rounded bokeh. Macro‑tuned stabilization and intuitive controls (Full‑time DMF, sliding focus ring with distance/magnification scales, de‑clickable aperture) keep the workflow fluid. For product, food, fine art – or anyone chasing “how did you shoot that?” – this one earns its place.
Click here to learn more about the 100mm f/2.8 Macro G Master.
16mm f/1.8 G
Ultra‑wide without the compromises – the 16mm f/1.8 G captures sweeping landscapes, clean astrophotography, and architectural lines with crisp edges and rich contrast. It’s lightweight, gimbal‑friendly, and focuses surprisingly close for dynamic foregrounds. With a bright aperture, controlled breathing, and creator‑friendly controls, it’s an easy yes for vloggers and travel shooters who want big‑scene energy with a polished finish.
Click here to learn more about the 16mm f/1.8 G.
400-800mm f/6.3-8 G
When “close enough” isn’t close enough – the 400-800mm f/6.3-8 G extends your reach for wildlife, birds, and field sports, with an internal zoom that stays balanced as you track. Fast, quiet AF and built‑in stabilization help you land the frame; smart external controls and a robust build make it field‑proof. Add a teleconverter when the subject is truly distant and watch your keeper rate climb.
Click here to learn more about the 400-800mm f/6.3-8 G.
28-70mm f/3.5-5.6 II
The 28-70mm f/3.5-5.6 II is the smarter everyday zoom. Paired with the Alpha 7 V, this compact lens feels responsive and stable, with refined AF behavior, coordinated stabilization, and cleaner framing while you move. It’s a practical, packable choice that covers the bulk of life’s shooting – family, travel, daily content – without getting in the way.
Click here to learn more about the 28-70mm f/3.5-5.6 II.
Accessories
ECM-778 Shotgun Microphone
The ECM‑778 delivers clear, cinematic voice capture with a compact form that’s easy to boom or mount on top of camera. Thoughtful filtering, solid isolation, and pro accessories mean fewer retakes and cleaner timelines – perfect for indie films, docs and creator productions where sound has to match the picture. For dialogue that cuts through, in a mic that won’t slow you down – this is the one.
Click here to learn more about the ECM-778 Shotgun Microphone.
CEA-G1920T (1920 GB) + CEA-G960T (960 GB) + MRW-G3 CFexpress Type A Card Reader
These high‑capacity cards are built for long sessions and high‑bitrate footage, and the new reader speeds up your turnarounds with next‑gen transfer performance. Tough, reliable, and set‑ready, they help your production move at the pace of your ideas.
Click here to learn more about the CEA-G1920T (1920 GB1).
Click here to learn more about the CEA-G960T (960 GB).
Click here to learn more about the MRW-G3 CFexpress Type A Card Reader.
CEA-G480T (480 GB) + CEA-G240T (240 GB)
The release of these two CFexpress Type A Memory Cards accommodates the varying needs and budgets of professional and prosumer users. Together with the recently released 1920 GB and 960 GB models listed above, the 480 GB and 240 GB cards give users powerful, high-speed options in a range of capacities to address their unique use case and accommodate a wider range of scenarios.
