Instagram might be the single most powerful tool for photographers in history for the simple reason that it gives everyone the means of having their photos seen by, literally, the world. It’s like the Gutenberg Bible of photography. The app also gives photographers and other visual creators the ability to build a community. The @SonyAlpha team has built one of the biggest, most active and most engaged communities on Instagram. 

On August 14, @SonyAlpha surpassed 1,000,000 followers, a milestone that puts the page in the top .001% (data from SocialBlade).

Sony saw the potential of Instagram when they launched the @SonyAlpha page and in the matter of a few years it has exploded in popularity. On August 14, @SonyAlpha surpassed 1,000,000 followers, a milestone that puts the page in the top .001% (data from SocialBlade).

Sony Artisan Of Imagery Chris Burkard, an extraordinary photographer who has over three million Instagram followers, has said that social media is about being social, not broadcasting. The team at @SonyAlpha has taken that maxim to heart. The page showcases some of the best imagery on Instagram, but more importantly they keep engaged with the @SonyAlpha community every day.

To celebrate the 1,000,000 mark, @SonyAlpha is planning a special giveaway. Check back with AlphaUniverse.com for all the details.