Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


Stripping A Sony α7R II

At CES, the Sony booth showed the latest digital imaging technology and products. There were also several demonstration stages where the Sony Artisans of Imaging showed camera and lens capabilities in action. Between the live demos and the product tables, there was a quiet, glass-enclosed workspace where booth visitors were invited to watch as Sony PRO Support technicians went about their work of cleaning and testing gear. Lok Cheung of Photo Gear News had the opportunity to go into the booth and get an up-close look as a Sony α7R II was stripped down.

In the film era a camera was essentially just a light-tight box with a precision shutter and a sturdy lens mount. Take a look at the video and you'll see that today's state of the art α7R II is much more. 

To learn more about Sony PRO Support click here



Shop Now

CES 2017: A Walk Through The Sony Booth

Sony α7R II vs Medium Format

How To Set Up Your α7R II

Indigenous Motherhood: An Emerging Photo Series From Zoe Urness

Camera Setup Tips For Astrophotography

Humanitarian Aid In Ukraine Emergency


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.