Professional Photographer, Director, and Sony advocate, Gary Fong, interviews Neal Manowitz, Vice President of Sales and Marketing for Sony Electronics' Digital Imaging division. In a wide-ranging discussion, Manowitz describes how the Sony α6000 became the #1 interchangable lens camera in history and how Sony's focus on the customer allows them to provide experiences that have not been done before, leading to a variety of different technologies. Fong and Manowitz also explore how the Sony move to mirrorless brings higher performance to the category through the fastest AF system with the α6300, highest ISO sensitivity with the α7S II, biggest megapixel value and finest image quality with the α7R II, and the unparalleled optical performance in the G Master lenses. 

"[I]f we think about starting from that customer's perspective, then if we work backwards, we can think about, by integrating a whole bunch of new technology, new innovation, we can add all of these great benefits. So for example, using an electronic viewfinder where you can have zebra, you can have focus peaking and you can have all of these great benefits that get attributed. You can provide that in a camera in one, great, small compact body." - Neal Manowitz