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Be Alpha

Welcome to the future

#1 Mirrorless Camera Brand for 6 Years

2012  /  2013  /  2014  /  2015  /  2016  /  2017

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THE LEADER

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Alpha

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The Creator-In-Residence Experience

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The Creator-In-Residence Experience

Five professional creators with a lifelong commitment to photography or filmmaking. Six months to advance their careers. Are you one of them?

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*Sony is the #1 selling brand in mirrorless interchangeable lens cameras, 2012, 2013, 2014, 2015, 2016, 2017 and 2018-to-date
Source: Sony Research Jan. 2012 - Dec. 2014; The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Digital lens type: Mirrorless, Based on Dollars and Units, Jan. 2015 - Sep. 2018.