The new Sony α7R III is a hybrid photographers dream machine. In addition to being one of the finest still cameras ever made, it’s also capable of capturing stunning video in 4K resolution. From 10am-3pm, Sony Photo Specialist Hector A. Parayuelos will be on hand to demo gear and answer all of your Sony questions. From 11am-1pm, join Sony Artisan of Imagery, Michael Britt, as he walks attendees through the features that make this camera special. He’ll go over how to set it up for shooting portraiture and how to configure menus for video capture. There will be a live model demonstration that will provide an overview of how to get the best results using the new α7R III features including improved Eye-AF, 10 FPS capture, 5 Axis Image Stabilization and Hybrid Log Gamma 4K HDR Video.

Michael is a Nashville transplant from Los Angeles where he produced the first conference about DSLR video and wrote a collegiate textbook for photo departments teaching video. As a sought after speaker he has held classes and seminars at most of the prestigious photo events including Photo Plus Expo, Palm Springs Photo Festival and LA Photo. He owns a local media company that specializes in photography and video for food and music clients and has recently completed his first full-length music video. His fine art is represented in Los Angeles by the GDCA Gallery and he was awarded first place in the 2016 Tokyo International Foto Awards motion category.

Whether you are wanting to know more about the α7R III or if you just want to see how to get the most out of your Sony mirrorless camera, this seminar is for you.