This camera has something for everybody. Filmmakers, photographers and vloggers alike will appreciate the Alpha 7 IV’s build, design and performance.

I just love how it has most of the robust features you would want in a high end camera but at a price that will allow more creators to utilize it.

The resolution hits the sweet spot in terms of file size and image quality.

4K full-frame without pixel binning is hugely important to my work along with the 10bit color space.

The Alpha 7 IV is feature rich and intuitive to use.

The auto focus system worked completely on par with my Alpha 1 system, which really blew me away.

For what it offers and what it brings to the table it is probably the most budget-friendly professional camera on the market.

As a wedding photographer it hits all of the features that I need like fast reliable autofocus, and low noise at high ISOs.

I was kind of expecting it to feel a little different than the Alpha 1 or feel a little different than the Alpha 7R IV, but it felt seamless.