Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).
Next

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)


I am a... *

(Select All That Apply)


(Optional)


What kind of camera(s) do you shoot with? *

(Select All That Apply)

Exclusive support designed for professionals.

We're building a new Pro Support online experience. Applications are temporarily unavailable, but will be back on June 14, 2023.

Cliquez ici pour débuter la demande
Page Logo

Membership Requirements

Membership is available to working professionals in the United States who own a minimum of 2 Sony Alpha full-frame bodies and 3 Sony lenses purchased from an authorized dealer. See the complete terms and conditions for all criteria.

Annual Fee: $100 USD / $130 + tax CAD

Expert Support

Expert Support

24/7 phone and email support
Walk-in service centers in New York and Los Angeles
Onsite support at select events

Complimentary Maintenance

Complimentary lens/body cleaning for up to three (3) times per membership year, each time for up to two (2) eligible products. Addiitional lens/body cleanings will be charged at prices available on the Program website.

Equipment Perks

Discounted Repairs

20% discount on out-of-warranty repairs
3 business day turn around time
Free shipping to and from repair facilities

Equipment Loans

Loans for repairs that extend past 3 days
Evalaution loans of the latest models

Questions?

Submit your inquiry here.

*Veuillez consulter Modalités et conditions pour plus de détails

** Heures d'ouverture limitées du lundi au vendredi