Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, and a number. No symbols or special characters allowed.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)

Sony Imaging PRO Support for Canada

A premium care program designed to support working photo and video professionals using Sony Digital Imaging products.

Download Application

Membership Benefits*

Annual Fee: $99 USD / $130 + tax CAD

Expert Support

  • Dedicated premium phone and email support (available in French** and English)
  • Expedited priority 3 Day in-depot repair turn around

Professional Enrichment

  • Access to evaluation & repair loaners (try before you buy)
  • Early access to special events

Enhanced Services

  • Complimentary round trip shipping

  • Labor discount for out of warranty repairs

  • Up to three (3) camera/lens cleaning events annually

*Please see program Terms and Conditions for further details.

** Limited business hours Monday to Friday

Flexible service for every professional

Are you a professional photographer using Sony cameras and lenses to make the most of your career? Sony Imaging PRO Support may be just the thing for you.

Download Application

Membership Requirements

Two (2) Sony Alpha Full-Frame interchangeable lens cameras
A minimum of three (3) Sony ZEISS(R) and/or G/GM Series Lenses
Be an active full-time professional photographer (self-employed or an employee of a professional imaging business/organization)
Provide professional work samples (either by online gallery portfolio/URL, or tearsheets)