The Sony booth at PhotoPlus 2018 was the place to be last week. Visitors were able to get their hands on the full range of Sony Alpha cameras including the revolutionary α9 which is redefining how photojournalists and sports photographers are able to shoot, and the ultra-high-resolution α7R III which has become the high-end workhorse camera for so many of today's most innovative creators. Also on display were more than 45 native mirrorless zoom and prime G Master, G, Zeiss and Sony lenses designed for the Sony Alpha mirrorless system.
The impressive array of gear was only half of the story at PhotoPlus. On the Sony Stage, visitors got to learn from Sony Artisans Of Imagery like Colby Brown, Chris Burkard, Me Ra Koh, Brooke Shaden and more. In presentations ranging from essential gear and techniques for wedding photography to live demos showing how they work, the Artisans and members of the Alpha Imaging Collective inspired the audience with their insights and nuts and bolts tips. If you couldn't make it to the show yourself, Alpha Universe has you covered with all of the Sony Stage Presentations here: