Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, and a number. No symbols or special characters allowed.
By joining the Alpha Universe community, you agree to the Terms and Privacy Policy.

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty

(Select All That Apply)


What kind of camera(s) do you shoot with?

(Select All That Apply)

Create Profile


Alpha Imaging Collective

The Imaging Collective

Enlighten your creative mind and ignite your sense of adventure.

Sony’s Imaging Collective is a coalition of photographers and videographers that continue to push the limits, utilizing Sony cameras as a key tool in sharing both their creativity and individuality with the world. Members are advocates in the purest sense, and represent a key voice in today’s world of Digital Imaging.

Dave Krugman

Imaging Collective Spotlight

Spotlight Image for AIC member Dave Krugman

Dave Krugman

Dave Krugman was born into a photography-oriented family. He knew he wanted to be a professional photographer at an early age. After graduating from college, he packed up a U-Haul and moved to New York to make his way as a pro in the city where he always wanted to live. He got a job as a retoucher for Annie Leibovitz right around the time that Instagram launched and from there, his career took off. Today he's a leading social media influencer, he builds photo communities and he's a founding member of the Sony Alpha Imaging Collective.

Apply for the Imaging Collective

Are you a current Sony camera user who is pushing the limits on creativity with your gear and want to tell the world about it? Apply for this program for your chance to be part of an elite group of the finest creatives carefully selected for their diverse styles, expertise and artistic charisma. *Currently US and Canada only

Apply Now