When photographers Kim and Gary Evans are shooting a wedding or portrait session, the subject is their top priority. In order to give their full attention, it’s important that they aren’t distracted by their gear – and that’s why they consider the Sony Alpha 7R V and Sony 28-70mm f/2 G Master an extension of themselves. Watch the video below and keep reading as they share why the client experience is at the heart of their photography in their own words.
The Client Experience: The Heart of Our Photography
Photography is about so much more than capturing images. It’s about storytelling, emotion, and connection. But above all, it’s about the experience. At the core of our business is a laser focus on ensuring every client not only loves their photos but enjoys the entire journey with us – from the first conversation to the final product.
Why The Experience Matters
Great photography isn’t just about the technical aspects; it’s about making our clients feel comfortable, confident, and valued. We want every client to feel at ease, knowing that they are in the hands of a professional who truly cares about their memories. A great experience leads to genuine moments, and genuine moments lead to extraordinary photographs.
Photo by Gary Evans. Sony Alpha 7R V. Sony 28-70mm f/2 G Master.
This is why we don’t just rely on our skills – we rely on the best tools to help us do what we do best without distraction. When our gear works seamlessly, we can stay fully engaged with our clients, creating a fun, relaxed, and effortless environment where real emotions shine.
Our Tools: An Extension Of Ourselves
We don’t see our cameras and lenses as just equipment; they are an extension of who we are as photographers. The Sony Alpha 7R V is the perfect example. With its incredible 61-megapixel sensor, we can capture the finest details with clarity and depth. This level of resolution gives us the freedom to crop in while still maintaining a high-quality, usable image – allowing us to focus on composition and creativity without limitations.
Photo by Gary Evans. Sony Alpha 7R V. Sony 28-70mm f/2 G Master.
Another game-changer is Sony’s real-time Eye Autofocus. Moments happen in an instant, and we never want to miss a connection between our subjects. This advanced technology ensures our focus stays locked onto our clients' eyes, keeping them sharp and in focus, so we can concentrate on storytelling rather than constantly adjusting settings.
And then there’s the Sony 28-70mm f/2 G Master lens – a versatile workhorse that allows us to shoot wide open across the entire focal range. It’s like having multiple prime lenses in one, providing stunning sharpness, depth, and background separation without needing to switch lenses. It’s lightweight, super sharp, and designed to work with us – not against us.
A Seamless Experience For Our Clients
Every decision we make, from the way we interact to the equipment we choose, is designed to enhance the client experience. Our goal is to create a seamless, stress-free environment where our clients can relax and be themselves. We guide them every step of the way, ensuring they feel comfortable and confident in front of the camera.
Photo by Gary Evans. Sony Alpha 7R V. Sony 28-70mm f/2 G Master.
Because when clients feel at ease, their personalities shine through. And when our tools allow us to work without friction, we can give our full attention to capturing those genuine, joyful, and timeless moments.
More Than Just Photos – A Lasting Impression
At the end of the day, photography isn’t just about the images we create – it’s about how we make people feel. We want every client to walk away from their session with not only beautiful photos but also an experience they’ll cherish.
By using the right tools, we ensure that the focus is always on our clients, not our gear. Our approach is simple: When everything works seamlessly, we can give our all to delivering an experience that feels effortless and results in photographs that will be treasured for a lifetime.
Photo by Gary Evans. Sony Alpha 7R V. Sony 28-70mm f/2 G Master.
Because photography isn’t just about taking pictures – it’s about creating memories, building connections, and telling stories that last forever.
We’re Gary and Kim and we shoot Sony!
See more of their work on Instagram @garyevansphotography and at gary-evans.ca.
Learn more about the Sony Alpha 7R V HERE.
Learn more about the Sony 28-70mm f/2 G Master HERE.
